How to manage Out-of-Office Emails? | Community
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A
AlokRa4
Level 10
July 10, 2014
Question

How to manage Out-of-Office Emails?

  • July 10, 2014
  • 1 reply
  • 837 views

Hi

Every time we send an email campaign, we get auto-responder for Out-of-Office emails. Sometimes we notice that we are getting such emails from same leads each time. Is there a way by which we can track back these emails within Marketo and update the lead score?
Any work around which we can consider, using any external application?


Thanks
Alok

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1 reply

A
Anonymous
July 10, 2014
I do not think there is an automated way to handle this directly within Marketo.

It will require some manual work, but I would recommend this approach to accomplish your business goal:

1 - Gather a list of email addresses that reply OOO everytime you send out a campaign. If you are using Outlook, you can follow the approach described in the last comment in this thread. 

https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PCRYAA4

2 - Add a custom attribute to your lead db like "Frequently OOO."

https://community.marketo.com/MarketoArticle?id=kA050000000KypGCAS

3 - Set up a flow step in Marketo that updates lead score for when data value of custom attribute "Frequently OOO" changes.

https://community.marketo.com/MarketoArticle?id=kA050000000LA9ACAW
https://community.marketo.com/MarketoArticle?id=kA050000000LA9FCAW

4 - Update "Frequently OOO" field for leads/email address you gathered in step 1.


Please let me know if this approach makes sense? 
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