How many emails been opened from Mobile | Community
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A
Anonymous
July 9, 2013
Solved

How many emails been opened from Mobile

  • July 9, 2013
  • 18 replies
  • 2811 views
Does Marketo Track this? How can I get the data!

Thanks,
S
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Best answer by
Not right now, at least not in a consumable way. This is something we're looking into however.

Also, I think adding something like Google Analytics to your landing pages might allow you to track clicks from mobile, if you set it up right.

18 replies

A
Anonymous
July 9, 2013
I am interested in this too. 
Michelle_Tizian
Michelle_Tizian
Level 10
July 9, 2013
subscribing. 
A
Anonymous
Accepted solution
July 9, 2013
Not right now, at least not in a consumable way. This is something we're looking into however.

Also, I think adding something like Google Analytics to your landing pages might allow you to track clicks from mobile, if you set it up right.
A
Anonymous
July 10, 2013
You might be able to use Litmus in coordination with your Marketo emails; they have advanced tracking of email clients used, etc. We have it but have not set it up yet.  https://litmus.com/email-analytics
A
Anonymous
July 10, 2013
@Michelle, FYI you can subscribe to a discussion or idea by simply clicking "subscribe to this discussion" at the top of the thread. You don't have to post "subscribing" :)

Thanks!
A
Anonymous
January 10, 2014

hi - is there an update to this issue - tracking mobile (OS, device ...)?

If Marketo is identifying mobile in the munchkin code and in forms aware - why can a user ID be no appended with some data e.g. mobile > iOS > phone?

Thanks,
 

Shane

A
Anonymous
January 10, 2014

If Litmus is used - can you easily append the user ID in the marketo DB with the moblie data from Litmus?

Thanks,
 

Shane

A
Anonymous
January 10, 2014
subscribing
A
Anonymous
January 10, 2014
how can the user agent info that is captured be parsed & appended to fields in tithe DB? This is a pretty basic need for consumer use of Marketo. Over 45% of our usage is via mobile and most via iOS. Shane
A
Anonymous
January 10, 2014
Hi Shane,

The main use case we've heard from customers around this is to look at aggregate metrics for directional guidance, e.g. a pie chart that shows what devices were used to open the emails in the last 30 days.  A marketer would then see if there is significant mobile usage and consider investing more in responsive design.

I'm curious to know how you'll use specific lead-level details.  This will help us determine what features we should build to best address your needs.  Thanks.

TJ
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