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Anonymous
March 20, 2016
Question

How it works lead life cycle status

  • March 20, 2016
  • 1 reply
  • 1262 views

Hi all,

I would like to understand how lead life cycle works in Marketo and what are the impacts on salesforce? Do I need to have the same values on lead and contact object ?

Thank you,

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1 reply

Joe_Reitz
Joe_Reitz
Level 8
March 21, 2016

There's a really great primer here: ​Lifecycle Processing: The Operational Spine of Marketo

If it doesn't look cool, you're probably doing it wrong.
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