How do you handle Cvent Integration - Share your Marketo/Cvent Experience | Community
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Julie_Colwell1
Julie_Colwell1
Level 4
December 13, 2018
Question

How do you handle Cvent Integration - Share your Marketo/Cvent Experience

  • December 13, 2018
  • 4 replies
  • 8146 views

Hi Everyone,

We have been working on our integration with Cvent and I'm curious as how have you handled it from a Marketo perspective.

Do you send all emails and Invites out of Cvent and just push the data over to a Marketo Program?

Do you send the invites out of Marketo and manage the Registration through Cvent?

Would love your input and to hear about your experience!


Thanks,

Julie

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4 replies

ChristinaZuniga
ChristinaZuniga
Level 9
December 14, 2018

What worked best for me was to send invitations through Marketo (which resulted in no uploads of contacts to CVENT) and then have registered contacts roll back into Marketo program. All emails went out of Marketo except the initial confirmation email. Our events are small and we offer the ability to book hotels for our attendees, so each registration is approved and their hotel confirmation included in their CVENT record (hotel module) which made it easier to use CVENT for confirmation compared to Marketo.

Julie_Colwell1
Julie_Colwell1Author
Level 4
December 17, 2018

Thank you Christina! That was our plan as well, but we just found out that in order to send out the personalized link in Marketo the event needs to be made Public in Cvent. The problem is that a majority of our meetings and event are private as their highly limited spots or ticked events. Did you come across anything similar and how did you handle it?

ChristinaZuniga
ChristinaZuniga
Level 9
December 17, 2018

Hi Julie - ah, I haven't run across that issue in the past because the events I host in CVENT have all been large national customer events instead of more limited ones.

Ayush_Aggarwal1
Ayush_Aggarwal1
Level 2
December 17, 2018

@Shashank Sharma​, I believe you could answer and help her handle Cvent-Marketo integration.

Jesse_Richard
Jesse_Richard
Level 3
January 8, 2019

All promotional emails we send out of Marketo, and those point to the Cvent registration page. Right now we just have Cvent send out the confirmation emails, but when someone registers for an event in Cvent, we have a trigger campaign within the Marketo program to add them to that program (for scoring and tracking purposes), as well as sync them over to the respective SFDC campaign.

Laetitia_Glet-D
Laetitia_Glet-D
Level 2
December 5, 2019

Hello, we're currently working on the connector between Cvent and Marketo. Which trigger and flow actions do you use to capture leads registered in Cvent? Do you use also lists to identify registered people, cancellation, attendees, no-shows? Do you have best practices? Thank you

ChristinaZuniga
ChristinaZuniga
Level 9
December 5, 2019

I no longer use CVENT, but when I did I would add people to lists (registered, cancelled, attended, etc.) and then I'd trigger off of those to update flows. Things like lead source, last lead source, program status update, add/update SFDC campaign status, alert to sales (if in oppt) and email confirmation.

With cancelled, when that happened we'd have similar flows.

I stopped using CVENT a year ago and I think they've changed their integration since then, so I can't speak to that part, but when I used it they sent to static lists

Abhishek_Chand2
Abhishek_Chand2
Level 4
December 10, 2019

All promotional and invitation emails go from Marketo.

All confirmation, reminder, thank you, no show emails go from Cvent. Registration data flow from Cvent to Marketo for the status updates.

Abhishek Chandra
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