How do I de-code Original Referrer value to distinquish google paid search vs. organic | Community
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S
Scott_Burger1
Level 2
January 21, 2013
Question

How do I de-code Original Referrer value to distinquish google paid search vs. organic

  • January 21, 2013
  • 4 replies
  • 2305 views
Sorry for the lay terms, but I am a lay person. I have been using the phrase "&adurl" as my marker in the Original Referrer value to determine the "source" of the Lead, i.e. paid vs. organic. However, this appears to be inconsistent. Any suggestions? Thanks.
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4 replies

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Anonymous
January 21, 2013
Fairly sure that the consistent parameter to spot adwords refs with is [gclid=].
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Anonymous
January 21, 2013
We've seen various formats come through for our Google AdWords leads. We use the following flow steps to appropriately assign Google Organic vs. Google AdWords:

Choice 1: Original Referrer CONTAINS "adwords,googleads,gclid="
                Change Lead Source to "Google AdWords
Choice 2: Original Referrer CONTAINS "Google"
                Change Lead Source to "Google Organic"

Since the first choice is the only one that applies, all the non-paid links are assumed to be organic.

A
Anonymous
January 21, 2013
"gclid=" will appear on referrals from both Google's paid search and display ad networks.  If you want to differentiate display ads from paid search ads, the Original Referrer for display ads will start with "http://googleads".  To differentiate Google natural search referrals, the Original Referrer will contain "google." and the Original Search Engine will be "Google".
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Scott_Burger1Author
Level 2
January 22, 2013
Thanks everybody. 
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