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Jeremy_Gendelma
Jeremy_Gendelma
Level 2
June 4, 2019
Question

Hiding certain elements in an email

  • June 4, 2019
  • 2 replies
  • 2032 views

Is there a way to create a block or element in an email that will be visible to certain people (segments), but not others? Snippets are good for showing different content to different people, but I am wondering if there is a way to hide certain elements depending on who is reading the email.

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2 replies

M
Mark_Price
Level 6
June 4, 2019

I mostly use Email Scripting (Velocity) for this.  Once you get the hang of it, it's quite powerful in terms of showing/hiding elements or dynamically building emails on a user level. 

One message in my current instance has 900+ variations and Velocity builds it out on the fly.

Here's a link to some resources:

https://blog.teknkl.com/tag/velocity/

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    June 5, 2019

    Double-tripling down on Mark's recommendation.

    Using Velocity allows for hyper-segmentation. You can create infinite content variants, even including segments themselves as criteria.

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