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A
Anonymous
June 12, 2015
Question

Heatmapping/Time on Page for Scoring

  • June 12, 2015
  • 2 replies
  • 4538 views

I need a way to heat or scroll map, or even use time on page for the purposes of scoring leads. Does anyone have any experience in this? Any recommendations? The Launchpoint didn't have any answers.

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2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
June 12, 2015

While I'm sure you could build an interface between a heatmap service like CrazyEgg and Marketo using one or both service's APIs, I don't think that bridge exists at present.

As for time on page, you could log this using the Munchkin API pretty straightforwardly, but are you talking about only ToP for "interesting pages" or something like averaging across all pages?

Josh_Hill13
Josh_Hill13
Level 10
June 12, 2015

Yeah, this doesn't exist right now.

Why not score on visits to key web pages or other items? It's not really worth the hassle.

A
Anonymous
June 15, 2015

I already have scoring to webpages and certain activities on webpages. A higher up in the company wants heatmap scoring so I'm just trying to figure out a way to do it.

Specifically, he wants to know if someone rolls over certain tagged paragraphs in content, and to have them scored accordingly.

keithnyberg
keithnyberg
Level 7
June 13, 2015

I think Christa is trying to avoid the case where a prospect visits a "Key Webpage" but then leaves immediately because it was not what they are after. Currently, there is no way to customize your scoring to only apply if the prospect views your page for more than 10 seconds. To Josh Hill​'s point, most prospects will revisit relevant webpages several times (at least if they are interested). So it is easier right now to pick your top 5 key webpages and add an extra smart campaign that adds additional scoring to prospects that visit these pages more than x times more points.

I do like this idea though because what Christa is trying to avoid is adding irrelevant scoring in the first place to records who didn't really "Visit the Key Webpages", because they bounced after 1 second....

SanfordWhiteman
SanfordWhiteman
Level 10
June 13, 2015

It's extremely easy to run Munchkin::viewWebPage after 10 seconds so you can report on those interesting views.

Whether that metric always means what you think it means is up to you...

    A
    Anonymous
    June 15, 2015

    I already have scoring to webpages and certain activities on webpages. A higher up in the company wants heatmap scoring so I'm just trying to figure out a way to do it. Thank you for the viewWebPage since I may be able to use that as a work around.

    Specifically, he wants to know if someone rolls over certain tagged paragraphs in content, and to have them scored accordingly. So I may need to either build javascript event tags within key pages (ie. I have custom scoring around inferred prospect goals, so if they go over 1 paragraph specifically talking about an inferred goal >1x they will be scored more than one who scrolls over once), or build something with a heatmapping api. I am far from a developer though, so I'm lost as to where to start.

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