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Anonymous
June 12, 2015
Question

Handling GCLID info

  • June 12, 2015
  • 1 reply
  • 2635 views

A little while ago I tried out the new Adwords integration for offline conversion which was interesting, but the fact that it requires auto-tagging has basically rendered all my utm tracking systems ineffective.  Does anyone have any advice or suggestions for how to continue to track and monitor conversion and lead source information using GCLID while working in Marketo?  Thanks!

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1 reply

Casey_Grimes2
Casey_Grimes2
Level 10
June 13, 2015

Hi Dave,

Unfortunately, the way gclids are encoded don't actually hold UTM data in a way that can be decoded outside of Google's ecosystem. You're going to need to use UTM tracking in order for Marketo to accurately capture the parameter data you want.

If you're looking to track offline conversion, though, you can simply do this from another angle--have the data enter Google Analytics and use that as the system of record. This post on LunaMetrics gives a nice overview (and if you want to do some extra-fancy footwork, you can always have your UID correlate to your Marketo Lead ID )

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