Google's change and how it affects tracking email open rates | Community
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Anonymous
December 13, 2013
Question

Google's change and how it affects tracking email open rates

  • December 13, 2013
  • 25 replies
  • 3604 views
Google today announced a change to how images are rendered and tracked in Gmail.  The change affects our ability to track email open rates through Gmail for the desktop, and will affect email opened through Gmail apps for Android and iOS in the near future.


The Marketo Engineering team is working on a solution to this problem.  Please stay tuned for additional information. 
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25 replies

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Anonymous
December 13, 2013
Thanks for keeping us up to date!
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Anonymous
December 13, 2013
At first, automatic image loading seemed like a great thing. Then I found out they're going to be cached, which basically means complete loss of open rate data for Gmail (well, I guess you would get 1 open). Please keep us updated, thanks!
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    Anonymous
    December 13, 2013
    Subscribing. Thanks for the update.
    Jenn_DiMaria2
    Jenn_DiMaria2
    Level 10
    December 13, 2013
    Also subscribing.  Interested in hearing other responses!
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    Anonymous
    December 13, 2013
    Subscribing. Thanks, Cheryl!
    A
    Anonymous
    December 13, 2013
    subscribing
    Michelle_Tizian
    Michelle_Tizian
    Level 10
    December 13, 2013
    Glad I visited the community today to see this.  Thanks for posting!
    A
    alex.stanton
    Level 7
    December 13, 2013
    subscribing
    A
    Anonymous
    December 13, 2013
    Also subscribing to this but I have a question. 

    For Outlook - does the preview pane count as an open? Im thinking No but they did see the content of your email...

    Thanks!
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    Anonymous
    December 13, 2013
    Mary - 

    If the preview pane loads the images, that does count as an open, as far as I know. Opens are strictly based on loading the included pixel tag (or beacon? not sure what the 1px image is technically called). 


    Another thing to note - although reported open rates may go down, real open rates should not be affected. In fact, I think this may actually result in a slight bump to CTR because Gmail users now see the images-- which are usually more appealing than boxes with alt text...

    Best, 
    Dan
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