Good documentation to train Marketers to have "Marketo mind"
Hi all,
I'm on a mission to convert our traditional marketers to equip with "Marketo mind" - means they should be thinking about lead nurturing instead of one-time email batch, and lead generation than putting up pretty web banners. Is there a good resource of documentation that I can refer to? I bet some Marketo superstars must have put together something way before I received this request. Anything you can think of will be appreciated. Thanks!