Good documentation to train Marketers to have "Marketo mind" | Community
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Huihsing_Kiang3
Level 3
April 25, 2019
Question

Good documentation to train Marketers to have "Marketo mind"

  • April 25, 2019
  • 2 replies
  • 2727 views

Hi all,

I'm on a mission to convert our traditional marketers to equip with "Marketo mind" - means they should be thinking about lead nurturing instead of one-time email batch, and lead generation than putting up pretty web banners. Is there a good resource of documentation that I can refer to? I bet some Marketo superstars must have put together something way before I received this request. Anything you can think of will be appreciated. Thanks!

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2 replies

Josh_Pickles
Level 5
April 28, 2019

Hi there,

The amazing @Jessica Kao​ has put together a great post collating a number of great resources on getting started with Marketo. It's focused on newbies and has a lot of intro or 101 content that's suitable for those who come from a non-digital background.

Check it out: Marketo Newbie Resources

Bram_Valdez1
Level 2
April 29, 2019

Hi @Huihsing Kiang​

Highly agree with Josh, also Pendo has a new service called "Via" which allows you to add real-time guides for new users in the Marketo platform along with reporting on how each account is being used.