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A
Anonymous
November 5, 2013
Question

Glossary of Terms and Icons

  • November 5, 2013
  • 11 replies
  • 2804 views
Hi,

I'm a new Marketo user. Is there a glossasry of terms and description of icons available? I've been a power user of Eloqua for the past few years, and I'm not sure I clearly understand the terminology and iconography Marketo uses. 

Thanks.
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11 replies

A
Anonymous
November 5, 2013
I would suggest the "Basics 1 - New to Marketo", covering glossary and the essential processes.

http://community.marketo.com/MarketoCourses
A
Anonymous
November 5, 2013
There are also several help articles and you can find them by search for "Glossary".  
 
The email glossary is not longer in the community
 
you can find it on the below link (maketo site)
 
email glossary
http://www.marketo.com/marketing-glossary/email-marketing/
A
Anonymous
November 5, 2013
Thanks. I was hoping there would be a 1 page doc outlining a program vs. campaign, etc. but I can compile that myself from the courses. 

Does a glossary of system icons exist? 
Josh_Hill13
Josh_Hill13
Level 10
November 5, 2013
Maria,

There is a little brochure of system icons floating around somewhere. If I can find it, I'll post it.

You can also get an index of flow steps and others in my guide:
http://www.marketingrockstarguides.com/marketing-rockstars-guide-to-marketo/
    Josh_Perry1
    Josh_Perry1
    Level 5
    November 7, 2013
    Josh's guide is very good.  It is over 800 pages long and has some great info.  
    A
    Anonymous
    November 7, 2013
    One more like for Josh!
    A
    Anonymous
    March 21, 2014
    Hi there,
    I have the same question as Maria. Currently transitioning from HubSpot to Marketo and having trouble with the trainings because I can't find basic info about what a program is vs a campaign. 

    @Breno - there is no glossary overview in the "Basics 1 - New to Marketo" training. What am I missing?

    Thanks.
    A
    Anonymous
    March 21, 2014
    Great questions / Suggestion. We will add it to our to-do list
    Thanks, Scott
    Josh_Hill13
    Josh_Hill13
    Level 10
    March 22, 2014
    Thanks guys. Visit the link above to get the Guide.
    Josh_Hill13
    Josh_Hill13
    Level 10
    June 13, 2014
    Ok, the real guide is now out
    http://hello.perkuto.com/rs/perkuto/images/complete-guide-to-marketo-icons-june-2014.pdf
    http://www.slideshare.net/jdavidhill/guide-to-marketo-icons-2014
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