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June 12, 2013
Question

Future of SFDC Integration??

  • June 12, 2013
  • 23 replies
  • 3554 views
Marketo has been removed the the AppxChange list in Salesforce.com and is no longer welcome at Dreamforce. What does this mean about the future of the relationships? How is everyone else handling this?
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23 replies

June 12, 2013
Wow.... I didn't believe your post until I checked for myself.

You cannot find the app by searching any longer. If you follow the link in the community (or old bookmarks) it has a message at the top saying "This listing is private and cannot be found by searching or browsing on the AppExchange.".

I am not sure what this means. I haven't noticed any issues with our installed Marketo Apps yet.
Kimi_Heskett1
Level 9
June 12, 2013
Wow, this is shocking... and confusing! We are literally smack in the middle of our SFDC implementation and have the app installed in a sandbox but not production yet. This is quite confusing... 

I can't imagine that SFDC would literally shut off integration with Marketo in any way... I see Silverpop and Hubspot are still in the appexchange... 

I'm quite confused!

What do you mean by not being welcome at DF? I see they are still listed on the sponsors page. 
June 12, 2013
They are still in the AppxChange - but not listed publicly. You can google search for them and see Marketo in there. I wasnt sure what was going to happen after the recent acquisition news.

Interesting to think that at this point, Marketo is the only marketing automation tool that is NOT associated directly with a CRM. Will be a wait and see at this point.

Dreamforce - it was just decided today literally so Im sure the sponsorship will be removed at some point soon. 
Kimi_Heskett1
Level 9
June 12, 2013
Interesting... very interesting. I hope there is some explation given at some point. We LOVE Marketo but a big part of our choosing SFDC hinged on the integration so I hope actual system integration doesn't sour. 
June 12, 2013
This is very interesting.  It appears that SFDC is going to be very aggressive in this space after purchasing Exact Target.  Is Marketo the only Marketing Automation vendor not coming to Dreamforce or has Eloqua been asked not to come as well? 
June 12, 2013
Eloqua was kicked out of Dreamforce as soon as Oracle bought them.
June 12, 2013
Keep us updated if you hear anything!
June 12, 2013
I checked the Dreamforce page... Marketo continues to be listed as a sposnor. 

No suprise about Eloqua & Oracle.  No love there at all.
June 12, 2013
Wow, this is very interesting. Thanks for the update.
June 12, 2013
Hi All!  I just wanted to post a quick note on this thread -- the Marketo / Salesforce.com integration is very much in tact and is very safe going forward. AppExchange does not equal the product integration -- AppExchange is a marketing vehicle.  

The most important point is that our integration is built using Salesforce.com’s public web-services API’s and open Force.com interfaces.  Salesforce.com – as all modern cloud companies must be – is committed to maintaining an open platform, for us, for their AppExchange partners, and most importantly for you their end customers.  

Because Salesforce.com is now getting into marketing, we are competitors.  And, because Marketo is the #1 marketing software company, we understand their desire to take us off the AppExchange marketing vehicle.  The same is true of companies they compete with like Oracle (Eloqua), Microsoft (Sharepoint), and SAP.  Those companies all have integrations supported by Salesforce.com's public APIs -- even though they don't do joint marketing events like AppExchange and Dreamforce.

There will be no change in our strategy and support for our best in class integration with Salesforce.com’s CRM platform.  As recently as this year, Salesforce.com customers have rated Marketo as the best marketing solution, continuing a five-year streak of similar affirmation from the Salesforce.com customer base.  

We are committed to the success of our customers and would welcome a discussion with anyone who would like to discuss further.