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June 12, 2013
Question

Future of SFDC Integration??

  • June 12, 2013
  • 23 replies
  • 3555 views
Marketo has been removed the the AppxChange list in Salesforce.com and is no longer welcome at Dreamforce. What does this mean about the future of the relationships? How is everyone else handling this?
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23 replies

June 12, 2013
Are you planning to host any events corresponding, but not affiliated with Dreamforce?  I'm certain that a number of folks in the Marketing Nation will be attending and would love to connect in some way. 
June 13, 2013
The funny thing is, Marketo still has the "Review Marketo" (write a review in AppExchange) as one of the criteria in My Rewards. Clicking on the link takes me to Marketo page in the AppExchange which is labeled as Private. Do Marketo still want users to write reviews there? lol
June 13, 2013
@Hitoshi - My team and I are working on updating these assets to encourage customers to review us on sites like LinkedIn, Trust Radius, SoftwareAdvice, or G2 Crowd.  Thank your comment!
Kimi_Heskett1
Level 9
June 13, 2013
Thanks Sanjay for taking time out of your day to correspond with us! As usual, Marketo is a class act! I'm proud to be part of the Marketing Nation!
June 13, 2013
@Heather - Will be looking forward to it. The software and the community is terrific!
June 13, 2013
@Heather - that was fast! It's already changed. Thanks. :-)
June 13, 2013
Here are the key things to consider regarding the ET acquisition:
  1. SF is going to start sending clients emails about their new capabilities. It would be silly to not educate yourself about them and the market in general.
  2. Capabilities are only a small part of being successful with an email marketing or marketing automation platform. The Marketo community is the strongest of any tool (and I've used Eloqua, Pardot, Marketo, ExactTarget, TailoredMail and worked for e-Dialog). Outside of a full-service/agency-type of setup, the Marketo community is one of the best places to get questions answered, campaign ideas,...etc. 
  3. Realistically, Marketo is going to be a target for the few remaining big players who don't have robust marketing automation capabilities in their portfolios (by few, I mean two). Even so, any future integrations will take time, so I think Marketo will continue to the right choice for most of us using the current Marketo/SF integration. 
Happy to chat more with anyone who enjoys being a student of the space as much as I do! 
June 13, 2013
@Raingal @kimi @Hotoshi - thank you for the kind words!  The Marketing Nation & Community wouldn't be possible without stellar customers :)
June 13, 2013
I will second Heather's props -- our customers are the best. Thank you for your support!

June 13, 2013
Thanks much Sanjay (and Heather & Liz) for keeping us posted here in the community. Those of us active here in the community are aso the Marketo evangelists at our repective firms--I'm sure I'm not the only one here being asked about this. Your openness and comments give us the messages we can deliver back to our management.

Please continue to keep us posted!