Favorite Survey Tool?

What features do you want? Check launchpoint.

Hi Ashely,

The launchPoint lists mainly 2 products: SurveyMonkey and Qualtrics. Both are good products.

• SurveyMonkey is cheaper, but you'll need a high end version if you want to get the full Marketo connector. This connector is needed only if you want to track which lead has entered the survey and send back survey answers to Marketo. the free version is enough if you only want to send the survey link to a target list.
• Qualtrics has more functional depth and is more expensive. But Qualtrics customers are usually very happy. It also integrates well with SFDC for post-case satisfaction surveys for instance.

-Greg

Hi Ashley,

You asked this question some time ago, but I hope you're still interested in surveys for Marketo. I work at Survicate, and I'd like to invite you to check it out.

Survicate is the all-in-one customer surveys software for collecting actionable feedback across all digital touchpoints. It integrates with Marketo, and it is the official Marketo's LaunchPoint Partner.

With Survicate you can profile and qualify your leads faster, segment prospects and build Smart Lists using survey feedback, trigger Smart Campaigns based on survey responses, and even prequalify your anonymous visitors.

Survicate specializes in micro-surveys which are unobtrusive, perfect for in-the-moment research and more effective than traditional questionnaires. You can run surveys directly on your website or embed them in your emails. The answers are sent directly to Marketo in the real-time and saved as lead fields and lead activities. What's more, there's no need to ask your respondents for contact info.

Last but not least, Survicate offers more reasonable pricing than other survey tools integrated with Marketo .