Experienced with Eloqua - needs crash course on Marketo | Community
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Anonymous
June 12, 2018
Question

Experienced with Eloqua - needs crash course on Marketo

  • June 12, 2018
  • 4 replies
  • 2692 views

Hey #MKTGnation #MarketoChampions - I have someone who needs a crash course on Marketo. She's very experienced with Eloqua, so not new to marketing automation. She needs to show the aptitude for moving from Eloqua to Marketo in the job interview process. She doesn't have access to a Marketo instance or to a sandbox environment. What's the best way for her to quickly ramp on Marketo? 

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4 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
June 12, 2018

Hi Jill,

I would start with Marketo University, there are a lot of useful things there, many of the free. But this will take an access to an instance, AFAIK.

-Greg

Nicholas_Hajdin
Nicholas_Hajdin
Level 5
June 12, 2018

Agree with Marketo University. Also review all Product Docs to be able to speak the language. Review @Joe Reitz 's Marketo-Fu on YouTube to see the product in a live demo environment.

Josh_Hill13
Josh_Hill13
Level 10
June 12, 2018

I have resources for that exact case on my site: marketingrockstarguides.com.

Amy_Goldfine
Amy_Goldfine
Level 9
June 14, 2018

Agree that Marketo University + Joe Reitz's Marketo-Fu + Josh Hill's Marketing Rockstar Guides are a good start. However, she's going to do best with access to an instance so she can create test programs. Best to learn by doing!

This infographic is super helpful for anyone changing platforms: hub.uberflip.com/blog/marketing-automation-glossary (although Marketo recently changed "Lead" to "Person")

Amy GoldfineMarketo Champion & Adobe Community Advisor
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