Solved
Engagement Program to Enrich/Capture Data
Hi All,
We are still quite new to Marketo and planning to set up our first engagement program as a wide-spead campaign to all the "incomplete" data that we have. We would like to basically know about 5 key things (first name, last name, job title, company, country, probably missing one..) so that we can then design specific engagement programs for our key audiences. I was thinking of maybe setting this up with a few streams in an engagement program, where you are in stream 1 until we have your First/Last name, stream 2 for Job title and Company name etc. with loads of content emails to get form submissions to capture this. I was wondering if anyone has done this before or if we are crazy to do it this way? I am definitely planning to combine progressive profiling into this, but also want something long term.
Thanks,
Simon
We are still quite new to Marketo and planning to set up our first engagement program as a wide-spead campaign to all the "incomplete" data that we have. We would like to basically know about 5 key things (first name, last name, job title, company, country, probably missing one..) so that we can then design specific engagement programs for our key audiences. I was thinking of maybe setting this up with a few streams in an engagement program, where you are in stream 1 until we have your First/Last name, stream 2 for Job title and Company name etc. with loads of content emails to get form submissions to capture this. I was wondering if anyone has done this before or if we are crazy to do it this way? I am definitely planning to combine progressive profiling into this, but also want something long term.
Thanks,
Simon