Email program doesn't like Random Sample Filter. Seems odd

Question

We were trying to use the Email Program to send an email that would contain a random sample filter out of the rest of the critieria. When building it we noticed that it was not an option. Further, when we tried to build a seperate smartlist the Email program would not see the members of the Smartlist with the random sample filter.

Does anyone know what this is the case? What does an Email program have against the random filter

Josh_Hill13 · Accepted Answer

Do you mean the Email Send (mailbox) Program?

Random Sample will only work with Choice Steps, which you cannot use in this type of Program. If you want to send emails to randomly selected groups, use an Email Blast Program and a campaign:

Send Email:
Choice 1: Random Sample IS 50, then send Email B
Default: Send Email A

You can also generate static lists like this.

create campaign,
select overall group
Add to List with Random Sample (must have lists already)
Run campaign
use lists in Send Email Choice Steps.

Anna_Bruning1 · Answer

You can also use A/B tests with the email (mailbox) programs, which gives you a wide assortment of testing options. You can test up to 10 different subject lines, different emails and sender details. You can enable Marketo to automatically choose a winner or notify you with the results from a test so you can choose the winner. Depending on how you're using the random sample, these A/B tests features are much more robust and easy to use.

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