Email open rates increased drastically | Community
Skip to main content
C
CortneyLa
Level 1
February 21, 2018
Question

Email open rates increased drastically

  • February 21, 2018
  • 2 replies
  • 1833 views

Has anyone else's email open rates jumped a ton in the last 2 weeks?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
February 21, 2018

Please move the question to Products (Move link at the right). This isn't a support space.

SanfordWhiteman
SanfordWhiteman
Level 10
February 24, 2018

Thanks for moving the thread and sorry for the delay.

Can't say I've seen anything appreciable, but what's "a ton" both in absolute terms and percentage-wise?

An increase in logged open rate could be due to 3 very different factors:

  1. Pessimistic: mail scanners are clicking the tracking pixel and this isn't a human-driven activity.
  2. Neutral: you started sending to a wider base of people with images enabled by default (e.g. Gmail) as opposed to disabled (Outlook).
  3. Optimistic: you were removed from a blacklist that was dropping your inbox rate before, started sending better-structured emails, etc.
    Mark_Wallace1
    Mark_Wallace1
    Level 4
    September 7, 2018

    Hi All,

    Ive notice regular opens nearer to 50% recently.  I'm suspicious but we have just moved to a dedicated IP and our lists are strictly cleaned.  However Id prefer an increase in CTO.

    I really need some way to eliminate the mail scanner activities.  Open rates at the moment feel meaningless.

    thanks

    Terms & ConditionsAccessibility statement

    Loading footer...