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Amber_Hobson
Amber_Hobson
Level 8
January 10, 2013
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Email link performance report question

  • January 10, 2013
  • 2 replies
  • 1283 views
I'm running the email link performance report to try to see which links in an email are more effective. But I can't figure out what the difference is between clicks and leads. I don't  see why those numbers would be different. For instance, someone has to be a lead in order for me to send the email to them, so why would I have 46 clicks but only 40 of them being leads? Does that mean that 6 of these were people clicking the link multiple times?
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Best answer by
Multiple clicks by a lead is what is causing that.  You can confirm by creating a smart list using a Clicked Link in Email filter with a "Min. Number of Times - 2" constraint.

2 replies

A
Anonymous
Accepted solution
January 10, 2013
Multiple clicks by a lead is what is causing that.  You can confirm by creating a smart list using a Clicked Link in Email filter with a "Min. Number of Times - 2" constraint.
Amber_Hobson
Amber_HobsonAuthor
Level 8
January 10, 2013
Perfect! Thank you!!!
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