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S_D1
S_D1
Level 3
January 10, 2022
Solved

EMAIL KPIs - Drop in Click%

  • January 10, 2022
  • 2 replies
  • 1320 views

Hi, we are seeing a sudden drop in click% by 1% last quarter with no impact on open% and responses( actual asset download).

 

Anyone else seeing any drastic change in click%?

 

Thanks.

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Best answer by Jo_Pitts1

1% is dramatic?

Isn't this more likely to be to do with seasonality, quality of content, etc.

2 replies

Jo_Pitts1
Community Advisor
Jo_Pitts1Community AdvisorAccepted solution
Community Advisor
January 10, 2022

1% is dramatic?

Isn't this more likely to be to do with seasonality, quality of content, etc.

    Katja_Keesom
    Community Advisor and Adobe Champion
    Katja_KeesomCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    January 10, 2022

    As @jo_pitts1 said, is this indeed dramatic? Do you have the comparable stats from the same time last year? Did you change anything in the type of emails that were sent (more emails without clickable content)?

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