Email Invalid Flag & Creating a Smart Campaign to Update It | Adobe Higher Education
Skip to main content
Eric_Podewell1
Eric_Podewell1
Level 2
May 2, 2017
질문

Email Invalid Flag & Creating a Smart Campaign to Update It

  • May 2, 2017
  • 3 답변들
  • 8625 조회

In Marketo when an email is flagged as invalid, the value does not automatically change from True to False if that email is manually corrected in Marketo or when it is corrected in SFDC and synced back to Marketo. To try to account for this, I have set up a smart campaign to identify when the data value changes in the Email Address field and have the flow change the data value in the Email Invalid field to False.

Has anyone else found a better solution to this? Or is this the standard process others have set-up to change the Email Invalid value when an email has been corrected?

    3 답변

    Devraj_Grewal
    Devraj_Grewal
    Level 10
    May 2, 2017

    Eric,

    Correct, there is no out-of-the-box smart campaign to uncheck email invalid if the email address is updated. So what you have here will work. I would make sure you adjust the qualification rules to make sure that leads can flow through every time and in the smart list, make sure you only include leads that are currently email invalid, so not all leads run through unnecessarily.

      Josh_Hill13
      Josh_Hill13
      Level 10
      May 3, 2017

      In new instances, at least for awhile, there was an Reset Invalid Campaign that triggers when Email Address is changed and then flips Email Invalid=F.

      Yes, you should do this if not done already. Ok to be a batch too.

        Grégoire_Miche2
        Grégoire_Miche2
        Level 10
        May 4, 2017

        Here is the way to set it up as a trigger:

        smart list:

        Flow:

        -Greg

          M
          Miklo43
          Level 4
          November 8, 2017

          Grégoire, forgive me if this is a rookie question, but what does the trigger Campaign Is Requested do in this scenario?

          SanfordWhiteman
          SanfordWhiteman
          Level 10
          November 8, 2017

          You may have a situation where the email address has not changed, but the conditions that led to it being invalid have changed (like DNS misconfiguration).

          A
          Anonymous
          March 19, 2018

          As a follow up to this discussion, I am finding that even if an email address changes from lower case to upper case or vice versa, this flow is being triggered. Nothing else in the email address has changed and is most likely coming into Marketo from a .csv list import. As a result of this, the email is changing from invalid to valid and then back to invalid again soon after I send an email campaign to it again. Are there any tips on how to address this? Should I de-dupe my list before importing to make sure I'm not importing any leads that already exist? Or always ensure that my email addresses are in lower case?

          Thanks!

          Grégoire_Miche2
          Grégoire_Miche2
          Level 10
          March 19, 2018

          Hi Eric,

          Better create a new question than reopening an old one to get a quicker answer.

          One way to homogenize all email addresses in lowercase is to use a webhook.

          -Greg

          약관 및 조건Accessibility statement

          Loading footer...