Email Consent with the CASL | Community
Skip to main content
A
Anonymous
June 26, 2014
Solved

Email Consent with the CASL

  • June 26, 2014
  • 2 replies
  • 1160 views
I just wanted to get everyone’s opinion as to what they are going to do about the CASL (Canada’s anti-spam law).  I received two emails so far regarding the CASL and it is applicable to all commercial emails and will require senders to obtain expressed consent of opt-in from their recipients, prior to sending them emails.  Granted we have no Canadian leads, is this something you guys are going to implement for your leads? 
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by
Hey Kristen,

At the very least, I would set up an automated trigger campaign to Marketing Suspend any Leads that are created with Canada (or any shorthand versions you use for country) are created. This will provide a safeguard in case a Lead ever slips in there. You can then create a weekly campaign report so that you can manage it without constantly looking.

2 replies

Josh_Hill13
Josh_Hill13
Level 10
June 26, 2014
Yes, you have to set this up for your marketo instance, it is not automatic.

I would recommend considering following CASL procedures because it will allow you to have more evidence of opt in/out as well as you'll be perceived as a better emailer in general.
A
Anonymous
Accepted solution
June 26, 2014
Hey Kristen,

At the very least, I would set up an automated trigger campaign to Marketing Suspend any Leads that are created with Canada (or any shorthand versions you use for country) are created. This will provide a safeguard in case a Lead ever slips in there. You can then create a weekly campaign report so that you can manage it without constantly looking.
Terms & ConditionsAccessibility statement

Loading footer...