Downloadable Resources - Marketo Landing Page or Website with Marketo Form | Community
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A
Anonymous
October 8, 2013
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Downloadable Resources - Marketo Landing Page or Website with Marketo Form

  • October 8, 2013
  • 3 replies
  • 1512 views

We are re-launching our website and I was curious as to what is best for our resource section – should we host each downloadable resource on a Marketo landing page or just  a page on our company website with a marketo form? I noticed Marketo doesn’t use it’s subdomain of http://pages2.marketo.com/ for its resources but instead marketo.com/definitive-guides/event-marketing/ (for example). Any thoughts on this? What are the pros and cons for using either of these methods? 

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Best answer by
Our websites use built-in forms whenever possible.

A couple of example:
primeflight.com/services/aircraft.php
servicewearapparel.com/resources/white-papers/better-fitting-uniforms.php
Beta Site - Form Not Working - valor.nxs.net/resources/active-shooter-awareness-guide/

For us, the pros and cons are as follows:
Pros
  +Consistent Look & Feel
  +Overall Higher Conversion Rates
Cons
  +Much more time to setup
  +Harder to track goal conversions in Google Analytics
  +You have to update the form manually every time you need to make a change.
 
There are public instructions on how to access the SOAP API at Eric Hollebone's site with all kinds of hand resources if you want to customize the page with information.

3 replies

A
AlokRa4
Level 10
October 8, 2013
We would be interested in finding this out too. Seems that Marketo is using some custom Javascript to pull the data - not sure if it is available publicly.

A
Anonymous
Accepted solution
October 8, 2013
Our websites use built-in forms whenever possible.

A couple of example:
primeflight.com/services/aircraft.php
servicewearapparel.com/resources/white-papers/better-fitting-uniforms.php
Beta Site - Form Not Working - valor.nxs.net/resources/active-shooter-awareness-guide/

For us, the pros and cons are as follows:
Pros
  +Consistent Look & Feel
  +Overall Higher Conversion Rates
Cons
  +Much more time to setup
  +Harder to track goal conversions in Google Analytics
  +You have to update the form manually every time you need to make a change.
 
There are public instructions on how to access the SOAP API at Eric Hollebone's site with all kinds of hand resources if you want to customize the page with information.
A
AlokRa4
Level 10
October 10, 2013

Thanks for the sample code - we were able to use it to get it to work.

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