does marketo have a feature where we can analyze our emails for deliverability and spam socre | Community
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Trish_Voskovitc
Trish_Voskovitc
Level 5
December 4, 2014
Question

does marketo have a feature where we can analyze our emails for deliverability and spam socre

  • December 4, 2014
  • 3 replies
  • 1436 views
i was looking around and can't find but that might just mean i am not looking in the right place
does anyone know if this feature exists and if so where do i find it and how do i use it?

thanks,
trish
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3 replies

Dory_Viscoglio
Dory_Viscoglio
Level 10
December 4, 2014
Hi Trish, there is an add-on that's available for email optimization but I'm not sure where details are on the Marketo site... Maybe you can reach out to your sales manager, or someone from Marketo can respond here. 
Adam_Vavrek1
Adam_Vavrek1
Level 8
December 4, 2014
I don't know of any for spam score. Once you send an email to a lead, if the email hard bounces, the Email Invalid field is marked as "True." This is the email server telling Marketo the email is undeliverable. You should regularly audit emails marked as invalid. If you'd like to test if an email is valid, you can check them one at a time here: http://verify-email.org/

For bulk emails validity checks, I'd take a look at NetProspex or RingLead or StrikeIron.
Adam_Vavrek1
Adam_Vavrek1
Level 8
December 4, 2014
Here's more info on an integration: http://launchpoint.marketo.com/strikeiron-inc/749-strikeiron-email-verification/
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