Do you look at your engagement scores?

Question

I've been digging into our email and engagement programs lately and have noticed that many of our emails, which actually perform incredibly well, have relatively low engagement scores (between 30-40). For example, I have an email that went out this week with a 28.3% open rate, 2.5% clicked-to-open, and 0.6% unsubscribes. To me, that's a pretty darn successful email, but Marketo gave it a score of 33/100.

I'm curious to know how people are using the engagement score to impact their marketing efforts, or if it's just another vanity metric in the platform.

Bruce_Jeffers · Answer

This article might help a little: https://community.marketo.com/MarketoArticle?id=kA050000000LAQLCA4

It's a global metric -- so I think they compare to everyone on the whole platform. But it's a proprietary algorithm meaning we may not get much more detail.

There's a little more discussion here: https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PhgNAAS

[FYI -- my Engagement scores almost always range between 32 - 40, so I personally don't give much consideration to them.]

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