Delivery Rate vs. Inbox Delivery Rate | Community
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Anonymous
June 2, 2015
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Delivery Rate vs. Inbox Delivery Rate

  • June 2, 2015
  • 1 reply
  • 1913 views

Is the delivery rate the % of leads that were delivered OR the % of leads that were delivered to the inbox (did not land in the junk folder)?

If it is the former, then is there any way, using Marketo or other tools, that I can find out my Inbox Delivery Rate (the % of leads where my email did NOT land in a junk/spam folder)?

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Best answer by Josh_Hill13

It is the first one,

Sent - HB - SB = Delivered.

You can use Marketo's Deliverability tool (250ok) to run campaign tests to get an approximate idea of your actual inbox hit rate. Other tools also exist.

1 reply

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
June 3, 2015

It is the first one,

Sent - HB - SB = Delivered.

You can use Marketo's Deliverability tool (250ok) to run campaign tests to get an approximate idea of your actual inbox hit rate. Other tools also exist.

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