Customer Engagement based on the number of days after interaction with content rather than based on a day of the week

Forum|Forum|4 years ago
May 24, 2021
3 replies
3231 views

Hi All - I have a customer that is looking to build an engagement program that can send content to people based on # of days after a lead has engaged with content in an email. Is this currently possible with Marketo? My customer believes that this functionality is not possible with Marketo as we can only run programs set by the days of the week.

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Balkar_Singh

Community Advisor and Adobe Champion

Would need clarity on 'send content to people based on # of days after a lead has engaged with content in an email'

Are you trying to qualify people based on a duration, after a lead has engaged in an email?

E.g. Send Content 1, 3 days after the lead has engaged, Send Content 2, 7 days after lead has engaged?

Michael_Florin-2

Level 10

My customer believes that this functionality is not possible with Marketo as we can only run programs set by the days of the week.

Probably you'll find a solution under what folks have called a "variable cadence" for Engagement Programs:

https://nation.marketo.com/t5/champion-program-blogs/engagement-program-hacks-for-variable-cadence-and-more/ba-p/247760

P

PhillipWi1

Level 9

Interestingly, it seems like that has screenshots of "wait" cadence within an Engagement program "out of the box" which I'm guessing never got released.

If the need is pretty simple then smart campaigns might suffice, since it gets complicated quickly with variable cadence in an engagement program.

Katja_Keesom

Community Advisor and Adobe Champion

Agreed. My question would be how many emails you would be looking to send after the monitored interaction. Not sure an engagement program is the answer her, unless you run the Add to Engagement Program based on that timing. You could send a separate "welcome" email on the day you add the person to the EP and then let the cadence of the EP take over after that.

But it all depends on the use case. A simple Default program might also do the trick if the number of content pieces is limited.