Criteria to create a Smart list which has all the Hard bounce data | Community
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puneetjha
Level 2
April 19, 2019
Question

Criteria to create a Smart list which has all the Hard bounce data

  • April 19, 2019
  • 2 replies
  • 5302 views

Can someone please help me in creating a smart list which could show all the hard bounce data?

Is this correct?

or this one?

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2 replies

Bryan_Epstein
Bryan_Epstein
Level 5
April 19, 2019

Puneet, your hard bounces will be both your Category 1 and Category 2 bounces. Category 1 bounces are the spam block while Category 2 bounces are email invalid.

You would be able to accomplish creating the Smart Lists for both categories of bounces or you can set two filters one one list with the OR operator.

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    puneetjhaAuthor
    Level 2
    April 21, 2019

    Thanks Brayan & Ankit! Based on your input. I have created 2 Smart lists. Please check the criteria below & let me know if it looks fine now for both the categories. Also I am planning to merge both the list & after removing duplicates whatever I will get , will be my final Hard Bounce list. Correct?

    Category 1: Blacklist

    Category2: Invalid Email

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    AnkitDu3
    Level 6
    April 21, 2019

    Hi Puneet,

    The smart lists you have created is for Blacklisted and Email Invalids.

    Blacklisted leads are generally those leads which you update from your end, as an example to prevent emails to go out to your competitors you update them as blacklist.

    Email Invalid: An invalid email is one that received a 5XX bounce code, which usually means that the email is no longer valid.

    Apart, from these please refer to Bryan's post for removing Category 1 bounces too.

    You can have a look here for definitions of different types of bounces:https://martech.zone/soft-hard-email-bounce-codes/

    A
    AnkitDu3
    Level 6
    April 19, 2019

    This is an interesting post to check your hard bounces:

    Maintaining a Directory of Leads Bouncing Emails

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