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Shane_Rourke2
Shane_Rourke2
Level 4
May 19, 2021
Solved

Creating Ungated Landing Page Programs

  • May 19, 2021
  • 1 reply
  • 3661 views

I want to create ungated landing page programs to help with attribution and tracking. I know we are limited to tracking only known users in our database. 

 

My main question is can you retroactively associate someone to a campaign if they become known in the future?

 

For example - each touch has a Marketo program:

Touch 1:  John Doe goes to the ungated page via paid search and does not convert.  

Touch 2: Two days later he comes back to the site via retargeting to view another ungated asset, such as a case study.

Touch 3: He comes back a week later via organic search and converts on a gated trial offer.

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Best answer by SanfordWhiteman

Hi Shane,

 

Marketo will replay Visit Web Page activities in this case, as soon as Touch 3 upgrades the session from Anonymous to Known.

 

So you'll see the same VWP logs you would've originally seen had Touch 1 and Touch 2 been from Marketo tracked links (i.e. auto-associated).

 

(Note in your example, everything is within 90 days, which is good. Other crucial assumptions: the person has cookies enabled, they use the same browser, and the interval between Touch 2 and Touch 3 touch is truly 7 — not 8 or more — days.)

 

 

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
May 20, 2021

Hi Shane,

 

Marketo will replay Visit Web Page activities in this case, as soon as Touch 3 upgrades the session from Anonymous to Known.

 

So you'll see the same VWP logs you would've originally seen had Touch 1 and Touch 2 been from Marketo tracked links (i.e. auto-associated).

 

(Note in your example, everything is within 90 days, which is good. Other crucial assumptions: the person has cookies enabled, they use the same browser, and the interval between Touch 2 and Touch 3 touch is truly 7 — not 8 or more — days.)

 

 

    Shane_Rourke2
    Shane_Rourke2Author
    Level 4
    May 20, 2021

    Thanks, @sanfordwhiteman. 

    Can you further explain your comment below?

    • "The interval between Touch 2 and Touch 3 touch is truly 7 — not 8 or more — days."

    I also wanted to clarify that the two ungated pages would each have Marketo programs with a 'visited web page' filter in the smart list. The gated page would also have a program of course. 

    Shane Rourke
    SanfordWhiteman
    SanfordWhiteman
    Level 10
    May 20, 2021
    Can you further explain your comment below?
    • "The interval between Touch 2 and Touch 3 touch is truly 7 — not 8 or more — days."

    Here I was getting at Safari's strict ITP policy, which requires that a site be visited frequently for the cookie to stay in the cookie store.

     

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