Creating a smart campaign based on links clicked in email

Hi Melanie, A few things to check...

• Trigger:  URLs are specific, sometimes it's better to use link "contains" than link "is" if there might be some variation
• Trigger: Have you specified the email?  Is it correct
• Link: Only tracked emails will trigger a smart campaign. A quick way to check is to hover over the link in the email you've received and it should be your tracking domain or a marketo created link.  If it shows the actual url it is not being tracked.   
  • If you are sending yourself a test the tracked link won't be set, you would need to send yourself an email using a smart campaign to test the trigger
  • Make sure the link is set up to be tracked (this is the default)
  • Is the link dynamic?  If you are using a token to create the link it may not track 
• Is the smart campaign active?
• Are their members in the campaign? If so check their activity log 
  
• If the user you are testing already triggered the smart campaign, is the campaign set to only trigger once per person?