Comparison between Marketo and Sitecore for Email Automation | Community
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Suzy_Lee
Suzy_Lee
Level 2
January 20, 2019
Question

Comparison between Marketo and Sitecore for Email Automation

  • January 20, 2019
  • 2 replies
  • 4267 views

Hi everyone,

Has anyone done a research to compare sitecore's marketing automation function with marketo?

I recently had a demo with Sitecore and it seems their email functions are pretty comprehensive. However, I've never used sitecore for emailing yet.

Any experience or insights you have?

thanks

2 replies

Rachit_Puri2
Rachit_Puri2
Level 5
January 29, 2019

Subscribing to this thread.

K
karanhari-1
Level 7
January 29, 2019

Hi @Suzy Lee ,

It really depends upon what are you looking to accomplish. Are you looking to use a solution primarily as an Email service provider, or are you also looking to utilize advance Marketing automation functionalities like Lead nurturing and scoring? Depending upon your requirement, each option would have its own Pro's and Con's. Below is an article detailing the comparison, reviews, Feature rating, pro's and con's - Marketo Vs Sitecore​

Hope this helps.

Best Always,

Karan Hari

Dan_Stevens_
Dan_Stevens_
Level 10
January 29, 2019

That TrustRadius review is pretty dated. Sitecore has come a long way over the past couple of years to bolster up its marketing automation capabilities (it offers much more than just email capabilities). Here’s an example of how one would create a campaign in Sitecore (Create a marketing automation campaign ) - you’ll notice that Sitecore uses a campaign canvas for the overall flow - similar to Eloqua. There are many other documents to peruse on Sitecore’s online documentation site I provided a link for.

We use both Sitecore (website CMS and personalization) and Marketo. Along with MS D365, we have a tightly integrated environment, leveraging the strongest capabilities of each.

    K
    karanhari-1
    Level 7
    January 29, 2019

    Hi Dan,

    I agree. Each one would most certainly have its own strong and weak points. And thats a great used case you have where you are leveraging the strongest capabilities of each. But I think when it comes to choosing, it really boils down to the sort of requirements that they have. In a situation where 1 has to be chosen, which one would you recommend?

    Best Always,

    Karan Hari

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