CMO Nation-Voices of the Engagement Economy: Dewayne Hankins, CMO, Portland Trail Blazers
Dewayne is responsible for anything that is fan-facing, from corporate communications to broadcast, in-arena entertainment and retail. He is also responsible for digital and social presence, analytics, creative services and overall brand strategy.
In this discussion, Dewayne talks about engaging fans to win, the challenges and benefits of partnerships, and how the Engagement Economy assists him along the way.