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RaulEr
RaulEr
Level 4
February 25, 2022
Solved

Check for leads with no email activity (no email sends)

  • February 25, 2022
  • 2 replies
  • 4503 views

Hi!

 

I tried using Not Was Send Email = any, but when reviewing the log, all of them have Email Send activities. 

 

We want to get rid of all old non-marketable leads because we reached our leads limit and want to check if we really need another 100k or just remove records.

 

Regards,

Raul

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Best answer by Katja_Keesom

In addition to Jo's considerations, I would be very careful with the Not was Sent any email selection, as these activities are typically only stored for 90 days. So it is well possible these people were actually sent emails in the last year or so, but you simply don't see it any longer.

2 replies

Darshil_Shah1
Community Advisor and Adobe Champion
Darshil_Shah1Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
February 26, 2022

Well, do you have any other filter (say visited webpage, Marketable fields etc.) in the smart list in the OR condition that might be letting people sent an email in?

Jo_Pitts1
Community Advisor
Jo_Pitts1Community Advisor
Community Advisor
February 27, 2022

@rauler ,

if they are non-marketable, then why not use THAT as the basis to remove them.  Why use a proxy measure of email sends?

 

Given that many of them became NON marketable because you've emailed them, and they have unsubscribed, they'll have email sends activity.

 

If you are looking for an engagement proxy for lead removal (e.g. remove all leads who've not engaged in the past 6 months), then I'd consider using 'visited webpage'.  Email opens and clicks are poor measures of engagement as they are triggered by email scanners (although Marketo does provide an option to try and filter these, I'm not sure how robust it is).  However, you also need to be mindful of data retention issues here.  

 

Regards

Jo

 

 

    Katja_Keesom
    Community Advisor and Adobe Champion
    Katja_KeesomCommunity Advisor and Adobe ChampionAccepted solution
    Community Advisor and Adobe Champion
    February 28, 2022

    In addition to Jo's considerations, I would be very careful with the Not was Sent any email selection, as these activities are typically only stored for 90 days. So it is well possible these people were actually sent emails in the last year or so, but you simply don't see it any longer.

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