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March 21, 2013
Question

Can you merge Anonymous & Known leads?

  • March 21, 2013
  • 8 replies
  • 3053 views
It is really important to be able to make an anonymous lead a known lead once we get their email address. Sometimes leads call in and we can match them to an anonymous lead record due to the time stamp, company name and location. However, we are forced to create a duplicate lead instead. 

Is there a workaround or a flow that we can create to make an anonymous lead a known lead by adding the email address?
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8 replies

March 21, 2013
You should be able to add an email address to an anonymous lead.

Then when you search for the email in the lead database, both leads will appear.

Highlight both and click merge leads.
March 21, 2013
Actually that does not happen. Even after adding the email address to the anonymous record, the search shows only the known lead. Search results do not include the anonymous lead unless you are searching in the anonymous smart list.

Thanks for the suggestion. It totally made sense to me but unfortunately, it did not work.


March 22, 2013
In addition to adding the email address, I think if you just update the revenue stage from anonymous (to whatever), then it should show up during your search.
March 22, 2013
We have the Spark version of Marketo so not sure that I can update the revenue stage.
February 25, 2015
Did anyone find a solution to this? We're running into this exact situation and I can't find a solution.
April 30, 2015
Looking to do the same thing. 
Aslihan_Ayan_Ha
Level 6
June 26, 2015

Was there any solution to this?

June 26, 2015

Leads become known in Marketo when they fill out a form or click a link in a Marketo email. If you want to manually connect them, your other option would be to use the Munchkin API using the Associate Lead call: Lead Tracking (Munchkin) » Marketo Developers

Brendan_Gallagh
Level 2
July 26, 2017

Can you or someone who knows how to do a screenshare video or screenshot explainer on how to do the Associate Lead call. I see it referenced a lot, but have not seen anyone really explain how you would do this.