Can I track net new leads via Google Analytics | Community
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Anonymous
October 28, 2015
Question

Can I track net new leads via Google Analytics

  • October 28, 2015
  • 2 replies
  • 1956 views

We have Google Analytics (GA) setup with our Matketo Forms so whenever a form is completed we mark it as a goal completion in GA.

Another important goal for us is not just form completions, but to identify in GA how many new leads we are creating by source. So, my question is:

Has anyone setup GA and Marketo so that GA can report on net new lead additions (as well as form completions)?

An example might be:

GA reports 12 goal completions for our new handbook landing page as 12 people downloaded it

Of the 12, 4 were net new leads (not already in our Marketo DB). GA also reports these are a separate goal.

Thanks,

Lee

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2 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
October 28, 2015

Hi Lee,

You may want to give a look to @Courtney Grimes​ excellent article : Integrating Google Analytics with Marketo

If you set it up as she explains and add a Lead ID dimension it should do the trick.

-Greg

Casey_Grimes2
Casey_Grimes2
Level 10
October 28, 2015

Hi Lee,

There are a couple of different ways you could tackle this, depending on how you have things set up—you could fire an event if someone fills out the form without anything defined in mktoPreFillFields (the lazy method) or have another predefined variable to check against (i.e., the user IDs that I recommend in the article Greg linked.)

I really do need to write a follow-up that covers some of these recurring questions on the community; I've just been busy lately. :/

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