Solved
Calculating Customer Acquisition costs with Marketo
I'm looking for ideas in how I can use Marketo to aid in customer acquisition cost metrics. We are in the B2B enterprise space. Any recommendations from the Marketo community?
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
If you want to calculate ROI, you need:
- Program Performance Report
- RCE Program Opp/Cost Reports
- Program Period Costs filled in.
- Proper Program Status and Acquisition system in place for each program.
- stamping leads with Lead SOurce, Original Lead Source.
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.