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June 5, 2015
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Calculating Customer Acquisition costs with Marketo

  • June 5, 2015
  • 3 replies
  • 1711 views

I'm looking for ideas in how I can use Marketo to aid in customer acquisition cost metrics. We are in the B2B enterprise space. Any recommendations from the Marketo community?

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Best answer by Josh_Hill13

If you want to calculate ROI, you need:

  • Program Performance Report
  • RCE Program Opp/Cost Reports
  • Program Period Costs filled in.
  • Proper Program Status and Acquisition system in place for each program.
  • stamping leads with Lead SOurce, Original Lead Source.

3 replies

June 8, 2015

Christa Watson​ This might be of interest Improve Customer Acquisition with an Engagement Strategy – Marketo.com

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
June 29, 2015

If you want to calculate ROI, you need:

  • Program Performance Report
  • RCE Program Opp/Cost Reports
  • Program Period Costs filled in.
  • Proper Program Status and Acquisition system in place for each program.
  • stamping leads with Lead SOurce, Original Lead Source.
June 29, 2015

FYI. Moved this to the Products and Support​ section of the site.