Bots or Real MQLs?
Hi all,
We have implemented a prospect scoring model within the past year to keep track of the activity our prospects are performing within the context of a nurture program. We're using a tiered system, so we go from Level A to Level F based on the priority level, so the threshold to MQL is as follows:
Level A: at least 30
Level B: at least 40
Level C: at least 50
(we are no longer allowing Level F to MQL)
At face value the model seems to be working fine; however, when I dig into the MQLs, it looks like majority of them are not what I would consider "true" MQLs -- my main concern being the amount of clicks within the same minute within the emails (ie -- bots).
In our behavior triggers, we have added the filter constraint "Is Bot Activity" = false, and when Marketo rolled out the updates to the bot filtration, we enabled the following, but are still running in to this issue:
Has anyone run into something similar with your scoring models? If so, how did you filter out the bot activity effectively? Would anyone recommend modifying any of the above?
Open to any suggestions or ideas!
Thanks so much!