Block or Mark certain IPs as Bots

Question

We use Marketo to run email campaigns and most of our users are enterprise users.

Most of them have enterprise level systems like barracuda.com, microsoft defender etc.

Now whenever these spam detection tools go in and check for spam/malicious links we get the following problems

1. Click-through-rate goes up even when there are not actual clicks.

2. Open-rates goes up even when there are not actual opens.

Is it possible we add certain IP's we've identified during the audit to exclude from CTR/Opens? If so we'd like to keep updating this list regularly as well.

SanfordWhiteman · Accepted Answer

You don’t have control over the IP list, no. I assume you have both bot filtering settings enabled in Admin?

Darshil_Shah1 · Answer

@ali_jiwani, if you don't already know about Marketo's email bot filtering feature, check this out.

To give some background, Marketo's Email Bot Filtering Activity feature helps eliminate false engagement metrics caused by bots/privacy scanners. There are 2 methods used to filter email open or email click activities:

Match with IAB bot list: Activities that match with the list UA/IPs from IAB will be marked as bots
Proximity pattern: When 2 or more activities happen simultaneously, i.e., under 0 seconds (duration between activities is customizable), they are also identified as bots. This pattern should identify activities generated by the link scanners.

Marketo also maintains a list of IPs responsible for generating fake engagements, and engagements received from any of these IPs are automatically filtered out.

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded