Best Practices: Sending Emails from Sales Insight | Community
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Anonymous
November 4, 2014
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Best Practices: Sending Emails from Sales Insight

  • November 4, 2014
  • 2 replies
  • 1127 views
Does anyone have any best practices or resources re: sending bulk emails from Sales Insight vs. one off personalized emails to individual leads? Would like to give this information to our sales team. Thanks!
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Best answer by Josh_Hill13
As long as they know how to use it, you should be fine. The one thing I'd be careful with is running very large mailings. Since they go from Marketo, it's ok, but if they want to do more than 100-200 at a time, maybe it's better to let you run it.

Also, if they send large campaigns with their name and email on it, they risk getting dumped into Spam more often, which means even their clients may have to dig in the spam box to find their emails later.

2 replies

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
November 4, 2014
As long as they know how to use it, you should be fine. The one thing I'd be careful with is running very large mailings. Since they go from Marketo, it's ok, but if they want to do more than 100-200 at a time, maybe it's better to let you run it.

Also, if they send large campaigns with their name and email on it, they risk getting dumped into Spam more often, which means even their clients may have to dig in the spam box to find their emails later.
A
Anonymous
November 5, 2014
Thanks, Josh!
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