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Anonymous
May 18, 2016
Question

Attribution for LinkedIn Ads

  • May 18, 2016
  • 1 reply
  • 1926 views

We are using LinkedIn ads to drive traffic to various Marketo Campaigns. We use Campaign Tracking on our Landing Page URLs to measure completed signups etc in Google Analytics.

We are also using various channels to drive traffic to the signup pages. Has anyone been able to align specific signups with traffic from a LinkedIn Campaign? Is there a field in Marketo reporting that is similar to the Source/Medium Dimension in Google Analytics?

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1 reply

C
CaitP
Level 2
May 18, 2016

Hi Les,

do you have hidden fields on your form to capture what those link UTMs are? If so, you can pull reports based on those fields, and if not, i would recommend that you add the same UTM parameters to Marketo as fields to capture that data.

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