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Anonymous
November 18, 2015
Question

Anonymous Web Report

  • November 18, 2015
  • 1 reply
  • 771 views

Is there a way to run a web page activity report that just shows anonymous leads?  Additionally, is there a report that shows the activity of the webpages you have trackign on (similar to Google Analytics) that would show number of views to that page, that you can run for only anonymous leads?

We are trying to identify on our website where there are opportunities for lead conversion from anonymous to know. And we are trying to determine what pages anonymous leads are visiting.

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1 reply

Grégoire_Miche2
Grégoire_Miche2
Level 10
November 18, 2015

Hi Michelle,

Many reports have a "Smart List" tab that you can use to filter (is anonymous IS true). This is the case with the the "web page activity".

But frankly, what you want to achieve is more in the scope of google analytics than Marketo. It will take advanced marketo - GA integration, as in this excellent article : Integrating Google Analytics with Marketo

-Greg

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