An event within an event

Question

How do people typically handle campaign set-up when you have an event within an event? For example, hosting a cocktail function or breakfast as part of a tradeshow. Do you break-out into two campaigns or create folders within one campaign? I would like to see ROI on both events, however, the reason we have the supporting event is because of the trade show.

Thanks

Tim

Anonymous · Accepted Answer

Hi Tim! We typically create separate Marketo programs to track each event. That way you identify any net new names acquired and pipeline creation for each event. You would the use the registration links for the email invitation in your tradeshow program if you are inviting the attendee list. Hope this helps!

Joseph_Moran2 · Answer

You cannot create an event program within an event program or even a default program. We host similar functions at events. We have always used separate events for each "event".

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