Allow email subject line program tokens to render in MSI | Community
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Level 7
August 7, 2015
New

Allow email subject line program tokens to render in MSI

  • August 7, 2015
  • 14 replies
  • 8201 views

When using Program Tokens in an email subject line MSI will show {{my.Subject Line}} instead of the actual value of the token. That defeats the purpose of using tokens.

14 replies

August 7, 2015

This is pretty important as program tokens are awesome and SHOULD be usable across all program assets -- including subject lines. But if sales get's only the token name in MSI where's the intel???

December 15, 2015

This is important. It leads our marketing and sales users to question whether the email to the customer actually worked, or if they just received a template email with weird tokens.

The issue relates to token in the Subject line, and tokens throughout the email when previewing sent emails via MSI.

December 15, 2015

Not Just for Subject Line tokens - but all tokens for emails when viewed in MSI please

February 4, 2016

This is a must have. Sales doesn't need anymore reason to challenge Marketing.  Its frustrating for them.. and not useful to see tokens.. it just looks like jibberish.

Michael_Florin-2
Level 10
March 15, 2018

e41d00da5bff5c0592e33ff5f4e812208f02f600 wrote:

Sales doesn't need anymore reason to challenge Marketing.

A truer word has never been spoken!

August 30, 2016

Yikes, this is super important for sales insight to work for us.  Hope this gets fixed!

September 13, 2016

This is super important! Needs to be fixed, especially if we want to maximize MSI. Not just for the subject line but for anywhere in the email body. This is a must have!

November 14, 2016

This is super important! Needs to be fixed!

Vote up!

Matt_Pawl
Level 2
March 29, 2017

This is a major miss, Marketo!

March 7, 2018

This seems like a big miss. It should really be resolved soon otherwise Sales Insight fails to deliver the full value potential...

Stephen_Jeong1
Level 3
March 8, 2019

Anyone know if there's been any progress on this?