A/B Testing with Triggered Campaigns

Forum|Forum|3 years ago
August 16, 2022
1 reply
2014 views

Hi community, I know this has been discussed before and maybe there are new workarounds for this.

I need to A/B test a whole email for a triggered campaign. So, someone fills out a form and receives version A, then another one fills out a form and receives version B.

Is there a way to implement this like a round-robin approach or any other workaround?

Thanks,

Raul

Marketo

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Best answer by Katja_Keesom

Hi Raul, I have this running at a customer of mine for quite a while now and it distributes very well. Simply add a choice in your Send Email flow step and set this to Random Sample is 50 and send email A, with the default being to send Email B. Of course, if you have 3 variants you can do the same by setting two choices with Randon Samples set at 33.

Katja_Keesom

Accepted solution

Community Advisor and Adobe Champion

Hi Raul, I have this running at a customer of mine for quite a while now and it distributes very well. Simply add a choice in your Send Email flow step and set this to Random Sample is 50 and send email A, with the default being to send Email B. Of course, if you have 3 variants you can do the same by setting two choices with Randon Samples set at 33.