Adobe Marketo Engage

Marketo Engage is in the process of migrating to the Adobe Federated Email Service (FES), a centralized email-sending solution designed to streamline and standardize email delivery across Adobe's various teams and products. Over the next couple of months, all Marketo Engage subscriptions will be on FES, making email delivery more reliable, stable, and easier to support at scale.What do you need to do?If you do not have a Branded Return-Path configured during the initial set up of the purchased Dedicated IP, or a Branded Return-Path SKU, no actions are needed. Users who have a Branded Return-PathFor those who had a Branded Return-Path configured during the initial setup of a purchased Dedicated IP, or a Branded Return-Path SKU, you must update the MX record for that specific Branded Return-Path domain.Note: this is not the Branded Domains for your links.Ask your IT team to update the MX record for your branded return path using the values listed below for your pod. If you're unsure whic

In June, Adobe Marketo Engage released a feature called Conditional Content for the new Email Designer. This feature provided an intuitive new way to personalize email blocks based on person/account attributes, offering more flexibility and control than the legacy email editor’s Dynamic Content feature.After the release, we discovered certain legacy tokens were not resolving correctly in the Email Designer. We have decided to temporarily disable the feature until we can resolve this issue. So, for now, you will no longer see the option to create new conditional content. If you have already created conditional content using this feature, the emails will still work as expected. All other email and related assets will also work as expected.   If you clone or edit emails that contain conditional content, you might see certain scripts native to the legacy email editor in the preview, instead of the visual representation of the conditional content. This does not affect the email’s funct

Please note: This article was originally published on 1/6/26, but was accidentally removed during the Community transition.On Tuesday, March 31, 2026, Marketo Engage will deprecate the Search Engine Optimization feature (SEO).  Why deprecate SEO? When we deprecate older features that have low usage, we can reallocate their resources to newly released and upcoming features, as well as to the overall maintenance of Marketo Engage. This in turn creates an improvement in performance for users across the board.What do I need to do? If you don’t actively use SEO, nothing.  If you have used SEO in the past few months and you want to export your data, it must be done on or before March 31, 2026. All SEO-related data will be removed from the system and the SEO tile will no longer be available as of April 1, 2026.  How to export:  Issues   Keyword Results  Keyword Trends  Competitor Keyword Trends  I still want to use SEO. What tool can I use instead? We recommend Semrush, which offers a compreh

Japanese version of this announcement at the bottom of the page | このお知らせの日本語版は、このページの下部に掲載されています。To enhance performance, reliability, and scalability, Adobe is performing required network maintenance for Marketo Engage on May 16, 2026, from 16:00 UTC to 18:00 UTC. This will only affect subscriptions hosted in the San Jose data center. (Learn how to locate your data center)During this two-hour maintenance window, all Marketo Engage services will be unavailable. We recommend taking the following steps to mitigate any impact on your business.Avoid creating or updating leads/people or running processes that modify Person records.Do not trigger follow-on processes, as scheduled campaigns will be paused.Temporarily disable any integrations that send/receive data to/from Marketo Engage.Avoid running data imports/exports or major lead/person-generation campaigns.For externally hosted forms, Adobe can support submission caching. To request this, contact Adobe Support with your Munchkin ID and r

    For those of us in marketing operations who are wired to crave efficiency, governance and time-saving techniques, Marketo Engage tokens have always been a critical part of our process. Until recently, tokens could be created at a local (program) level or at the folder level within Marketing Activities. Fast forward to today, in addition to still having your tried-and-true local tokens, you now have the ability to create instance-wide tokens that can be applied across any program or folder!    You can add and edit global tokens by going to the Admin tab, navigating to the left-hand side navigation tree and clicking My Tokens. Here you can drag, drop and edit token types, names and values to your liking. Note that you have to have admin permissions to access this. These tokens will now be available to use in any program when navigating to the program itself and clicking on the My Tokens tab.    When creating a global token strategy you'll want to think o

We’re excited to share that all Prime and Ultimate customers now have access to the Lead Activity and User Audit Marketo Engage Data Streams. Whether you need to sync lead data into your CDP, keep a close eye on asset changes, or are looking to reduce your API load, Data Streams can help you do more with your data with less effort.What are Data Streams?Data Streams let you stream real-time events from Marketo Engage to any system. They send event data directly to your systems as they time, so you don't have to wait for scheduled syncs or manually query for changes.Current streams available:Lead Activity: Send lead-level engagement and activity events (e.g., form fills, list adds) directly from Marketo Engage to other platforms and services. User Audit Events: Stream changes made by users, such as updates to assets, programs, or tokens, to improve compliance across all marketing operations.If you are looking to integrate Marketo with downstream tools such as Snowflake or a homegrown CDP

As of the October 2026 release, the Adobe Marketo Engage Email Designer possesses nearly all of the core capabilities of the old editor, while boasting powerful new features like AI assistance, Image to HTML, Brand themes, and more. This is a big milestone, as now all users can confidently utilize a Designer that expands email creation functionality, integrates with modern tools, and enhances collaboration. Shared capabilities Let’s take a look at what features can be found in both the new Designer and the classic editor.   Feature Description Classic editor Email Designer Starter templates Out-of-the-box templates to jumpstart campaigns. ✔️ ✔️ Saved templates Reusable designs for efficiency. ✔️ ✔️ Use/create emails in programs Create email assets for specific programs outside of the Design Studio. ✔️ ✔️ Preview/send sample See how emails render before sending. ✔️ ✔&

Two upcoming deprecations may impact your integration with Marketo Engage and may require action. Previously, both the SOAP API, and the REST API Access Token in Query Parameter were to be deprecated on 31 October 2025.  They will now be deprecated on 31 January 2026.   The Marketo Engage SOAP API will be fully deprecated on 31 January 2026.  Please review if you are still using the SOAP API in one or more of your Marketo subscriptions. To avoid disruptions of service, you will need to retire or migrate any services using the SOAP API to the Marketo Engage REST API by 31 January 2026.  Consult the Migration Guide for further information.  Marketo Engage Support is only able to provide the IP address of requests made to the SOAP API.   On 31 January 2026, the Marketo Engage REST API will no longer accept access tokens for authentication and authorization via the ‘access_token’ query param

In case you missed it, here's a recording of the new Email Designer Office Hours on August 27th, 2025.   This session introduced the AI Assistant for content generation in the new Marketo email designer. We demonstrated how to create full email bodies, subject lines, and preheaders using uploaded brand assets (PDFs or content briefs). The walkthrough showed how prompts, tone, and persona targeting shape AI-generated content and how marketers can iterate, rephrase, and refine outputs. The team addressed questions on sending proofs, testing workflows, using brand guidelines for tone and style, inline CSS customization, and HTML editing. Upcoming features like spam scoring integration and background image layering were also previewed.    AI-Generated Timestamps  Introduction and AI Assistant Overview 1:31  Uploading Brand Assets and Context Files 5:00  Generating Email Body Content with Prompts 8:40  Editing Text, Images, and Iterating on

In case you missed it, here's a recording of the new Email Designer Office Hours on Sept 10th 2025.   This session focused on content locking and governance in the new email designer. We demonstrated how to control edit permissions using fragments and templates, showing how admins can lock logos, headers, and footers while allowing limited edits to text or URLs. We detailed the difference between fragments (reusable modules) and templates (master layouts), explained governance options like “editable content only” vs. “read-only,” and clarified how changes propagate. The Q&A covered module migration, dynamic content rollout, HTML component locking, and upcoming reporting and cloning improvements.    Chapters  Introduction and Poll on Adoption 0:40  Creating Fragments and Enforcing Governance 2:30  Editable Fields and Locked Components 9:00  Publishing and Reusing Fragments 13:00  Creating Templates with Conte

In case you missed it, here's a recording of the new Email Designer Office Hours on Oct 8th 2025.   This session introduced two major enhancements: dark mode support and the new collaboration workflow in the Marketo email designer. Product development demonstrated how users can preview and define custom dark mode styles, toggle between light and dark mode, and adjust individual component colors. We clarified client compatibility (Outlook, Gmail, Mac clients) and best practices for logo visibility. The collaboration workflow demo showed how to tag teammates, add threaded comments, resolve discussions, and receive notifications via email and Marketo Pulse. Additional Q&A covered A/B testing timelines, dynamic content rollout, known Outlook bugs, and deprecation timing for the classic editor.    AI Generated Timeline  Welcome and Agenda Overview 0:09  Poll on Editor Adoption 2:32  Dark Mode Feature Overview 5:44  Editing

In case you missed it, here's a recording of the new Email Designer Office Hours on Nov 5th 2025. The session walked through the newest capabilities in the Marketo Engage Email Designer, including a live demo of Conditional Content alongside updates like Template Converter, A/B testing support, Brand Themes, and Image-to-HTML generation. See how these features streamline personalization, speed up production, and improve governance for modern email workflows.   AI-Generated Summary:   2:30 – 16:30 | Conditional Content (live demonstration) Walkthrough of how to enable Conditional Content on an email block and create multiple variants. Demonstrated selecting segments for each variant, adjusting images/content per variant, and understanding top-to-bottom execution order with a default fallback. Emphasized parity with V2 Dynamic Content but redesigned in a new, more intuitive UI. 16:30 – 23:30 | Conditional Content Q&A Covered how variant testing works through

What if I told you that you could generate a brand-compliant email template in seconds by simply uploading a screenshot? Well, thanks to the latest release in both Marketo Engage and Journey Optimizer B2B Edition, Marketing Ops can do just that.    Creating and updating branded email templates has always been a critical part of the campaign creation process. Yet, for many marketers, this process has historically been time-consuming and resource-intensive, often requiring manual HTML coding or reliance on agencies and IT teams. These traditional methods not only slow down campaign execution but also consume valuable budget and resources.    The new Image to Template feature transforms the way Marketing Ops build email templates. Instead of spending hours coding or outsourcing, you can now convert design files, such as screenshots, into brand-compliant, editable HTML templates in seconds. No coding. No waiting. Just instant results.     With drag-and-dr

As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain: Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com   Why This Matters Depending on how your VPN or proxy is configured, your network may dynamically assign a different source IP address based on the destination URL. Because the destination domain has changed, your previous routing rules may no longer apply—resulting in a different source IP being used than before the migration. This becomes a critical issue when IP restrictions are enabled, potentially blocking users from accessing Marketo Engage.   What You Should Do To ensure consistent access and avoid disruptions: Inform your IT department about the domain change. Review and adjust VPN/proxy settings so that the same source IP address (as pre-migration) is assigned when accessing: experience.adobe.com Other Marketo-related domains This will help maintain

Earlier this year, we posted that a newer version of the native CRM Integration daily synch component was on its way. After a brief delay, we would like to inform you that this version will be deployed to active sandboxes that have the native connector enabled over the course of seven days, beginning November 13, 2025. Once all active sandboxes are deployed, there will be a phased approach for Production instances where the newer version will be deployed as a limited GA plan, starting November 25.   Is there anything we need to do in order to deploy the newer version? There is nothing you need to do. It will be deployed directly to your subscription.   Is there any new functionality that will be offered with the new version? This version is a technical upgrade and offers the same functionality as the previous version. The key benefits are improved performance and efficiency.   Can we choose to opt out of the new version? No, this new version applies to all subscriptions.

On September 16, 2025, Adobe transitioned to a more modern hosting infrastructure for REST API URLs that leverages newer technology, adding security and scalability.   If your subscription has been using APIs with a double forward slash (//) in the URL, you should have received the following alert in Marketo Engage, with a Learn More link:   It is possible not everyone received or noticed the alert, as we recently discovered some existing API URLs have been generating 500 server errors, due to the API call itself. If you were affected by this, to resolve the error, you must modify the URL of the API call to change the double slash (//) to a single slash (/) where applicable.   Which API endpoints are impacted and should be modified?Any Marketo REST APIs that include a double slash (//) in the URL. What happens if we didn't make any changes prior to the deprecation date?Those specific APIs will fail; data synchs, Lead updates, or Campaign Triggers (depending on thos

Marketo’s new email editor is here—and it’s packed with features designed to make email creation smarter, faster, and more flexible than ever. In this article, we will explore what’s new to the designer and what’s coming soon. Here’s what you need to know.   ✨ AI Assistant: Smarter Email Creation The headline feature is the AI Assistant, powered by Adobe’s proprietary GenAI. This tool helps users generate everything from subject lines to images and full email content. You can tailor prompts for specific buying groups, marketing journey stages, communication strategies, and tones. Want a subject line with FOMO and an emoji? Just ask. Need content for decision-makers in an informative tone? The AI Assistant delivers. Key points: AI Assistant is currently English-only, but support for other languages is planned. You can use prebuilt prompts or customize your own. Text settings allow for deep personalization by audience, journey stage, and tone. Image generation is availa

As of September 25, 2025, Adobe Admin Console (AAC) introduced support for IP-based Access Control . To ensure a smooth transition, Marketo Engage’s IP-based login restrictions have remained available, giving organizations time to adjust to the differences between the legacy feature and AAC’s new capabilities. The full transition to AAC was initially planned for completion by the end of Q1 2026. However, based on customer feedback, Adobe has extended support for the legacy feature and moved the transition target to the Q1 2027. This extension allows additional time to deliver enhancements in AAC that will provide stronger parity with the legacy experience. Please note that Marketo Engage's IP-Based API Access feature operates independently of Marketo Engage’s IP-based login restrictions that are being replaced by Admin Console’s IP-based access control. It will continue to function as-is for a foreseeable future.  For questions, please contact Adobe Support or your Adobe account team. 

Hello Marketing Nation,   I'm excited to share an update regarding our Community Ideas space!   First and foremost, thank you for actively using this platform to share your product suggestions and for engaging with your peers' ideas through votes and comments. Our ideas space serves as an invaluable resource for product feedback, and we genuinely appreciate the time and thought you put into each submission.   Your voices matter to us. While we may not be able to implement every suggestion, please know that we carefully review the most engaged ideas and prioritize our responses based on community interest and product impact. We're committed to being more transparent about this process moving forward.   With that commitment in mind, I have some exciting news to share! Over the past few weeks, we've updated several community ideas that were successfully implemented in earlier releases this year. While this represents just a portion of the valuable feedback we've receiv

We wanted to share a quick update on the enhancements we're making to the new version of CRM sync that we announced earlier this year. Based on continuous feedback from customers like you, we're taking additional time to further refine the experience before broadening the availability of our CRM sync. To ensure we meet the high standards our customers expect, we've decided to extend the timeline for the full rollout by approximately three months. This additional investment will allow us to deliver even greater performance, stability, and reliability. CRM sync is a critical part of Marketo Engage; it's what powers connected experiences between marketing and sales. These upcoming improvements will help ensure your CRM integration is more seamless and responsive. We plan to begin offering the updated version in early November through a phased rollout for customers who have it enabled. Thank you for your continued partnership and for helping us make Marketo Engage even stronger. — The Adob

I would like to share some enhancements that were recently released which are aimed at helping our valued marketing users improve productivity in their day-to-day tasks. These are a few that have been requested by our customers thru discussions or come via the Nation Community Ideas in the past. There are more on the way so please so please do continue to check for latest releases and posts by the Product team here:   UI Performance Improvements Various backend optimizations were performed in the back-end to improve UI performance when navigating thru the application and viewing certain screens. Improved Admin User page performance, for faster rendering from navigation. Infrastructure improvements in UI to enable faster caching and loading. Improvements to enable faster data rendering for Smart Lists.   Global and Workspace My Tokens It now possible to make My Tokens available at the Global and Workspace level so that other users are able to use them. Improves productivity

Two upcoming deprecations may impact your integration with Marketo Engage and may require action.    The Marketo Engage SOAP API will be fully deprecated on January 31st 2026.  Please review if you are still using the SOAP API in one or more of your Marketo subscriptions. To avoid disruptions of service, you will need to retire or migrate any services using the SOAP API to the Marketo Engage REST API by January 31st 2026.  Consult the Migration Guide for further information.  Marketo Engage Support is only able to provide the IP address of requests made to the SOAP API.   On January 31st 2026, the Marketo Engage REST API will no longer accept access tokens for authentication and authorization via the ‘access_token’ query parameter.  Please check if one or more of your integrations uses this parameter to authenticate.  To avoid disruptions of service, any services using this parameter to authenticate will need to migrate to using header-based auth

As part of our platform modernization, we are officially deprecating support for the Marketo Engage SOAP API interface as of October 31, 2025. While SOAP played an important role in early integrations, the REST API has long since become the standard for new development. It’s faster, simpler to work with, and better supported by tools and frameworks across languages.   All new functionality is exclusively available through the REST API. If you’re still using the SOAP API—for example, for lead management, custom object syncing, or program execution—it’s critical to begin migrating now.   Planning Your Migration Strategy If you're unsure whether your application is using SOAP, check for WSDL references or webService endpoints in your integration code. In many cases, clients built with libraries like Apache Axis or .NET Web Services are tied to SOAP. Once identified, you’ll want to begin translating your integration logic to REST.   For example, SOAP calls for lead operation