Adobe Marketo Engage

Hi Marketo!Recently I was looking at tokens for a solution to a problem. Ideally, the token should be blank (default 'nothing'). The token would be used to inject some characters within a word. We like to supply a full set of tokens in our cloneable campaigns. Only the preferred default of 'nothing' isn't possible. You get "Errors: This field is required".To achieve our preferred results the token has to be NOT present as default, and added when needed for the characters. Our marketers need to learn more, and I get asked more questions!If Text tokens where able to be empty without error, but clearly marked as empty, it would be very helpful.ThanksAlan

The Rich Text toolbar may be handy for some, but introduces a lot of superfluous code very quickly if a user isn't careful. We prefer it when marketers use a very small subset of html tags in the HTML editor. The button however is obscured amongst the other buttons on the toolbar. Would be great if we could switch most of them off. Or better yet, launch the HTML editor directly instead!Thanks :-)

Similar to the functionality in Salesforce it would be beneficial to be able to export a list of all the field mappings for Dynamics/Marketo users.

I often need to sort records in a smart list by the values in columns that cannot currently be sorted. The only solution is to export the smart list and sort in Excel. It would be very convenient to be able to sort a smart list by any column.

It would be a great addition to be able to see which email clients and devices are most utilized.As well, if this information could be presented on a per email basis, and over a period of time (plot-able charts, for nurture programs).

It would be great to select multiple leads as a group when pulling an Opportunity or other Analyzer report. Oftentimes there are multiple leads associated with a company who are using their personal email addresses, have been at other companies previously, or indicated a fake company name to keep from being hassled by sales. If we could identify the key players by using email address or Marketo ID, the Analyzer Reports would be exponentially more useful.

I think it would be beneficial if the merge lead record function is supported for Dynamics users as well.

We have several Salesforce user lookup fields on the Account record (account manager, service specialist, project manager, etc).  Marketo only displays the SalesforceID for these records, not the display name or email address. Not helpful:I would like to see Marketo provide better support for these lookup fields so we can use the name & email as tokens in campaigns.  Other discussion threads talk about using Salesforce formula fields, which is an option but we have hit system limits in SFDC.  I also saw a recommendation to use triggers in Marketo, which seems unnecessarily complicated.

Based on the discussions around the last couple releases (in summer 2015 we had to deal with the email editor upgrade fiasco and for winter 2016 it's the removal of "Is Anonymous" functionality), it's time that Marketo started a Release Readiness program.This can be a place on Community dedicated to the quarterly releases. We will find webinars, schedules, early release notes, betas and a place to discuss the changes with the Product team. The goal is a proactive discussion between admins and Marketo product managers up to several months prior to the release.

In the Admin section, under Smart Campaigns, you can set a limit on the number of leads a smart campaign can act on. When users are running a smart campaign, in the Schedule tab, they can manually override the limit. The advantage is an added security measure for users to acknowledge the number of leads their smart campaign is acting on.For Email Send programs however, there is no currently no mechanism in place to override the smart campaign limit. As a result, our options currently are to get rid of the smart campaign limit, or run email send programs only for distribution lists that are below the limit.My suggestion would be for Marketo to enable the same limit override option on email send programs as they have on smart campaigns.

When looking at the email activities in the activity log, there is not possibility to access the email. And yet, this is possible from MSI. This is was we get when we click on an "email sent" acitvity :Of course, one can use the mailing ID to retrieve the email in the marketing activities, but it would be more convenient to have a direct link...It would be helpful if, when looking at the email activity details it would be possible to click to access the web preview of the email.-Greg

The new head start feature is cool, although it could be partially done with a static list that you would populate ahead of the program date. And use the static list as the target.The same need applies to smart campaigns and it would be great is that feature was also applied to them.-Greg

Small beans but this annoys me to no end:I hate it so much because I almost always start writing my event name in the Clone To box.If you could just make this the default, I'd be happy:

Implementing Munchkin code requires updating the website privacy policy for many companies. SMBs may not have an in house legal team to create the text and many companies only have limited access for legal consultants to review existing content.Marketo offers many templates and instructions, but according to support this is not an area where they have standard text - not even official wording which describes munchkin tracking for an end user which would be helpful in crafting a privacy statement. While Marketo probably does not want to provide legal advice, I would recommend making this available only to companies in Launch Pack with the agreement that they use at their own risk and the caveat from the consultant to review with a legal expert.

I wish there was some sort of way to schedule an approval of a landing page.Some contents can`t be launched till a specific date and time and I have to approve at that specific time and date.Somthing like scheduling a post in webPress...

Amongst the "simple" things that really frustrate users when you have to do mass work, try something :Create a Template program with 1 LP and 1 Follow-Up page. Use a global form in your LP, but set the follow-up page to the one in your program, and set it at Landing Page level, not at form Level (since the form is global and shared).Now clone your program and look at the LP : the follow-up is still the source follow-up, not the clone one.This is extremely dangerous and error prone, plus time consuming (you have to edit each cloned LP and change the setting)-Greg

We have used YouTube for a number of years but over the past 12-14 months we have been leaning more toward Vimeo hosting as this has a cleaner/simpler appearance for our requirements.I have been informed from our Marketo contact that only YouTube integration is supported at this time. How easy would it be to add the Vimeo platform?

Hi,I would like to be able to select and  move multiple items (folders, programs, assets) from one location to another, for example, from one folder to another, similar to Explorer in Windows or Finder on a Mac.  Right now, I have to move them one item at a time and that's too time consuming.Thanks,Olga

It would be really helpful if any new records or changes made by the API indicated which API created them (REST v. SOAP) and, for the REST API, which API user it was. Right now the New Lead activity seems to look like the below, which isn't very descriptive. For customers running multiple custom integrations, this is essential for troubleshooting where new leads or bad data is coming from.

With the removal of the anonymous leads, and from the answers provided by helpful Mike Reynolds here Removal of "Is Anonymous" filters., the Created date field will no longer provide the date at which the lead was first cookied, but the date at which it became known.So this Idea is to have a new Marketo maintained date/time field name "Cookie Created" that will tell when the lead first appeared in the Radar and got it's first cookie.-Greg

During busy periods we sometimes have lots of campaigns running at once, and it can affect the latency with overall campaign processing and sync to SFDC.It would be great to have a way to tell Marketo which campaigns should get priority.

Today, when creating a user, the username and the email have to be the same. Once the user has logged in for the first time e/she can change his/her email address.I just ran an instance migration project when a few tens of users had to be created in the new instance. Problem: their email addresses where used ad user names in the old instance...We had to ask IT to create a new email address for each them.The same issue arise when you want to give access to someone to a sandbox.Please Marketo, enable to set a user name that is different from the email address at user creation!-Greg

It would be really helpful to be able to schedule a future activation and/or deactivation of trigger campaigns. Some case examples:- Trigger campaigns that you only want to run temporarily due to system changes, the season, a promotional campaign or an upcoming holiday- Temporarily deactivate triggers during scheduled system maintenance- Ensure the launch of a campaign on a particular time or day regardless of the availability of the Marketo admin (if they are out of office, or if launch will be on a weekend or holiday)

Marketo really needs to institute a hard limit to the lead database size, such as exists for other features of the product like the number of engagement programs or daily API calls, for example.First, an allegory:In rural, northwest Oregon, where I grew up, there's a common saying which most everyone knows but is especially important there: "Good fences make good neighbors". To avoid conflicts over cows grazing or trees being logged on the wrong property, landowners make sure that property boundaries are clearly defined, preferably with a fence, and are not crossed without explicit permission from your neighbor. This is an important institution to keep neighbor relations friendly and cooperative rather than hostile - so conversations with your neighbors are about how to work together or to invite each other over for dinner, instead of suing each other for timber theft or damage caused by livestock. Good partner relationships aren't so different from good neighbor relationships.As it st

When creating an email from a template that includes the view as web page, the "include view as web page" flog on email creating dialog and on email properties dialog should be grayed.-Greg