Adobe Marketo Engage

I'm looking to update some lead scoring in an instance I recently inherited (no in house mops team).  Two questions to the brain trust here:   1. It appears that in every behavior score flow, there's a step to add to demographic score AND one to add to person score (same number of points). I thought that Person Score = Behaviour Score + Demographic Score was automatically calculated so I'm wondering why it would be set up like that?   2. What are best practices around capping lead score? Seems like a good idea for degradation to function properly, but would appreciate some advice on what to do/what to consider.   

Hi Brains trust,  I'm hoping someone can help me here. I'm currently setting up the Zoom <> Marketo integration. I have set up the LaunchPoint service in Marketo - that's a-ok!    We have webinars hosted by 4 different zoom users and from what I understand from the documentation (below) I need to add the email addresses of the 4 hosts in the configuration menu in Zoom's Marketo app configuration.     I have found the screen where I input the email address however I get 2 error messages pop up. I have confirmed that the user I'm trying to add does exist in both Zoom and Marketo.  Can anyone let me know what I've missed here? Is there a permission I might be missing in Zoom or Marketo?   Thanks Katie

I'm trying to import the Scoring Program from the library and have created custom fields in SFDC as instructed for both the Behavior and Demographic score. But the import still failed and sent me the error below. Where can I find the Lead Interest Object to create the Behavior Score in Marketo?Marketo encountered an error while importing Marketing Program: Scoring - Standard and Select Editions Why: The Behavior Score field exists in the following objects: Person What to do now: Create a field named Behavior Score in the Lead Interest object.

As moderator, you don’t typically start Nation threads, just finish them. 😉   But... just opened P1 cases for 2 of our clients and am quite sure there’s a widespread REST API problem that started in the last 48 hours. So figured it’s worth sounding the alarm here.   In brief, it’s with the /members.json POST endpoint (a.k.a. Sync Program Member Data). All posts that include PMCF values are returning System Error 611.  A request that only includes the "leadid" value is OK, but also useless.   If you believe you may be affected by the problem, feel free to DM me to review your findings. (But do be sure you know how to test this endpoint.)

Hello- We are looking to use LinkedIn Lead Gen forms in Marketo and through all the testing have not been able to pass the utm parameters to Marketo, which in turn needs to pass it to Salesforce. Is there a way that the Lead Gen form can capture and pass that information to Marketo?

I am creating a Velocity Script for an email and would like to only show the script to users who have the custom objects in the script available. I am new to scripting but is there an if/then statement that can be used to say "if this custom object doesn't exist for a user, do not show the script"? Thank you!

Hi all - I'm trying to set up a triggered campaign that will fire when leads engage with a piece of ungated content but am getting stuck on the trigger. I came across Sandford's solution here but the team ultimately wants to use a WP page with a "download" button that redirects to the asset, rather than running the suggested script on a blank LP.    The asset is a MKTO hosted PDF that is being sent to our database via email. The idea is the click the email link, then click download on the LP and get redirected to the asset. I'm using the Clicks Link on Web Page trigger but it's not firing. Wondering if I set it up wrong? Also, why the referrer is coming through as www.procurify.com/ rather than www.procurify.com/bg2023/ on the activity details?   Here are screenshots: activity details:   Activity log:     smart campaign: Link Name >  starts with > launch.procurify.com/rs/966-LWV-199/images/2023_Buyers_Guide_v1.00%

Hello, this might be a very simple question, but running the following personalization script:   ##Standard Velocity Date/Time Fields #set( $defaultTimeZone = $date.getTimeZone().getTimeZone("America/Chicago") ) #set( $defaultLocale = $date.getLocale() ) #set( $calNow = $date.getCalendar() ) #set( $ret = $calNow.setTimeZone($defaultTimeZone) ) #set( $calConst = $field.in($calNow) ) #set( $ISO8601DateOnly = "yyyy-MM-dd" ) #set( $ISO8601DateTime = "yyyy-MM-dd'T'HH:mm:ss" ) #set( $ISO8601DateTimeWithSpace = "yyyy-MM-dd HH:mm:ss" ) #set( $ISO8601DateTimeWithMillisUTC = "yyyy-MM-dd'T'HH:mm:ss.SSS'Z'" ) #set( $ISO8601DateTimeWithMillisTZ = "yyyy-MM-dd'T'HH:mm:ss.SSSZ" ) ##Set blank array for future values #set( $firstNames = [] ) ##iterate Customer Profile records and set Membership Opening Date to usable value for script #foreach ( $item in $customerProfilesList ) #set( $membershipOpeningDate = $convert.parseDate( $item.membershipDate, $ISO8601DateOnly, $defaultLocale,

Hi team, I am trying to extract data from ProgramMembers using BulkAPI and filter on UpdatedAt. I tested the API call in Postman as below.   POST {{url}}/bulk/v1/program/members/export/create.json?access_token={{access_token}}   Body: {     "format": "CSV",    "fields": [          "membershipDate",         "program",         "programId",         "statusName",         "leadId",         "reachedSuccess",         "createdAt",         "isExhausted",         "membershipDate",         "updatedAt"    ],    "filt

From earlier posts and experience, you know: (1) All non-ASCII characters in a Subject line must be Q-encoded — not a Marketo rule but a rule for email in general. (2) Marketo automatically encodes most characters for you, but for emojis you must Q-encode them yourself. (3) If you manually Q-encode any characters, you must manually handle all of them (Marketo switches to “manual only mode”). A 4th point might be unfamiliar: if you choose to Q-encode an entire sentence, a few characters that used to not require encoding suddenly do!   Those are the reserved characters in Q-encoding: = ? _ plus spaces and tabs. Like the spec says:   A real-world case Such was the problem encountered by a Nation user who was trying to use the Lightbulb emoji 💡. They got the emoji itself right, but they added a question mark and space inside the encoded word[1] and forgot to encode those: =?

Hi All, I use my MacBook Pro Retina as my work computer. I have Windows installed, but much prefer the mac side of things. However, I like to send emails with Marketo's Outlook add-in for the sake of automated salesforce task registering and for the reporting functionality (was the email opened, was a link in the email clicked, etc...). Any suggestions as to how I can continue to use Mac OS X but send emails with Marketo?

Hi, I'm using mycompany.my.salesforce.com/{{lead.SFDC Id}} to send a Slack message with the lead info in Salesforce. However, that link is sending me to the Contact record instead of the Lead. Is there a fix for this?

Is there a maximum number of people that can be considered best practice in a smartlist.  I know that we can create a smart campaign restriction, and we currently have that set, but do you recommend a maximum number?   Also, what time frame do you recommend to review smartlist?   Thank you

Hi Folks,   Due to a wrong set up in lead tracking inside marketo, leads have been tracked under a wrong Digital campaign instead of others.  What should be the next step in moving these leads to their respective campaigns in marketo? Is there an easier way to handle this?   Any help is appreciated.   Thanks

Can anyone advise if I can deploy Bootstrap into Marketo to help with building my landing pages. It kind of seems to half work with the columns and rows. If I can, where do I need to add the code? Thanks

Are the links in emails not working for anyone else today? They were working fine when testing / previewing emails but once sent they came up with a 404 error and this URL: http://mkto-sn050031.com/MjUzLU9BSi03MjUAAAGMnmGSFu-ZbKXanTDFim8XzaUeBVymTCQnsS-cUiDxgYr3N_zUp8q5fMEnoLzky9ppgu9Oz-U=

Hi Everyone,   One common challenge we face with show/hide functionality in Marketo Emails is the reappearing of hidden elements when the email is forwarded. However, by implementing the following code, you can successfully overcome this issue and ensure consistent behavior.   Here is the code for the CTA - <meta mktoModuleScope="true" class="mktoBoolean" id="show2ColRightCTA" mktoName="Show CTA Right?" default="true" true_value="-->" false_value="" true_value_name="YES" false_value_name="NO"> ---------------------------------------------------------------------------------------- <tr> <td valign="top" align="center"> <table border="0" cellspacing="0" cellpadding="0" align="left" class="em_wrapper"> <!-- Section Conditional Trigger ${show2ColRightCTA} <tr> <td valign="top" align="left"> <table border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td height="${Col2RightCTATopspace}" s

We have created a field on the form called "Dietary Restrictions." The field has several options to select from, and if the option "Other" is selected, another field will be displayed, which is a text field. How can we fetch the data filled in from the field that is displayed after selecting the "Other" option?

  We are excited to announce some important updates released to Dynamic Chat this month that we think you’ll find useful.   Support boolean field types Now you can sync and capture boolean data type fields into Dynamic Chat from Marketo. In the map-to-response option, you can see the data types along with the field names. When you select a boolean field type, you will see responses Yes or No are auto-populated and the same will be shown to the visitor through the chatbot.     Submit button for info capture card Customer feedback we received - "When entering data in the chatbot as an end user, it’s not clear you need to press “enter” to submit". Makes sense right? So we added submit button to info capture card   Dialogue used by list As you might already know you can retarget or run operational campaigns based on visitor engagement with dialogues using the new set of Dynamic Chat triggers and filters in Adobe Marketo Engage. If you have

Hi, I wanted to share if you have any insights on this? I’m looking at the overview report of 1 of the email we already sent. Strangely, it’s reported 1906 sent, while there’re 2119 delivered. Basically, it means we were supposed to send this email to 1906 people only, but somehow it ended up having 2119 people receiving it.     Does anyone know how it can possibly happen? Many thanks!

I'm setting up multiple Email Programs (A/B Testing) under one default program. I've created a Smart Campaign to perform a test for a seed list however I'm not able to add the emails I've created to the campaign flow - even though the emails are approved.      I am also unable to see the emails in another smart campaign Smart List trigger;     Thanks in advance for your help!