AJO Customer Experts on Tips for Tackling Complex Journeys & Catching Error Before They Enter in Campaign | Community
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Sukrity_Wadhwa
Community Manager
Community Manager
August 7, 2025

AJO Customer Experts on Tips for Tackling Complex Journeys & Catching Error Before They Enter in Campaign

  • August 7, 2025
  • 13 replies
  • 5047 views

August 27th, 2025

 

We are happy to welcome Adam Wilson, Director at Air Miles, Canada and David Kangni, Solution Architect at RiteAid for an AMA session about Calming Customer Chaos: Tips for Tackling Complex Journeys in AJO and Catch error before they enter in Campaign. 

 

Our experts:

  • Adam Wilson is the Director of Marketing Operations at AIR MILES where he works at the intersection of technology, data, and marketing. At AIR MILES, he’s been involved in the end-to-end implementation of AEP RTCDP and Journey Optimizer, establishing a multi-channel audience library and integrated customer journeys that leverage real-time customer interactions. He has deep experience in marketing and advertising operations, designing multi-channel digital campaigns and experiences.
  • David, our very own AJO Community Advisor, is a seasoned Solution Architect based in Montreal, Canada, bringing extensive experience in IT consulting, software architecture, and marketing solutions implementation. His career has been marked by a strong focus on delivering end-to-end project excellence ; from requirements gathering and functional design to technical architecture, data modelling, and development. His ability to bridge the gap between complex technical requirements and strategic business goals has consistently delivered measurable value for clients around the world.

 

How this AMA works:

  • This thread will open on Wednesday, August 27, for you to start submitting your questions 
  • Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible. 
  • After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

13 replies

August 14, 2025

When will we be able to do lookups from AJO Fragments? Until then, what are some good workarounds? We are building a global base email template and would like to use lookups to personalize the header fragment in the template.

DavidKangni
Community Advisor
Community Advisor
August 27, 2025

Hi @puneetla 

We don't have visibility on the roadmap. We can it to the product team. As a work around, I will say to use the datasets lookup personalization as fragments have guardrails and limitations

 

Thanks,

David

David Kangni
August 27, 2025

We've seen some issues with migrating journeys/campaigns where the dependencies (e.g. conditions) aren't getting migrated. Is this a known issue? If so, is there a workaround?

DavidKangni
Community Advisor
Community Advisor
August 27, 2025

@puneetlamba_ 

Adobe is improving and updating the Sandbox Tooling frequently. Please check the lists of Adobe Journey Optimizer objects that are currently supported for sandbox tooling and limitations

 

In the August 2025 release, a main improvement is below

Sandbox tooling will now always reuse existing objects if objects with the same name are detected, to avoid object proliferation. This change applies to the following objects:

  • Schema
  • Field group
  • Audience
  • decisioning_ranking
  • decisioning_rules

 

David Kangni
August 27, 2025

While authoring a journey, we sometimes end up with overflow:hidden where a model enables it but doesn't disable it after the modal is exited. Adobe acknowledged the issue but hasn't fixed it. What's the best workaround for this? I've noticed that zooming out sometimes helps.

DavidKangni
Community Advisor
Community Advisor
August 27, 2025

Support and/or Product team are working on this issue. Please open a ticket with Support to get a fix or a viable workaround.

 

David Kangni
August 27, 2025

For a read audience journey, Will there be an OOTB Allow reentry option coming up?? We are currently facing lot of issues with incremental read option, which doesn't help us anymore.

August 27, 2025

Agree. We've abandoned incremental read because it essentially prevents journey versioning (causes incremental read to reset)

Sukrity_Wadhwa
Community Manager
Community Manager
August 27, 2025

Hi everyone! Welcome to our follow-up AMA from the AJO Skill Exchange sessions. I’m joined by our amazing experts @awilsonL1  and @DavidKangni, who led their respective sessions and are here to answer your questions live.
Drop your questions below, and while we wait for them to roll in, I’ll surface a few that came up during the webinar but couldn’t be addressed due to time. Let’s dive in!

Sukrity Wadhwa
awilsonL1
Level 2
August 27, 2025

Thanks, @sukrity_wadhwa. I'm happy to be here and looking forward to hearing from the community!

August 27, 2025

will this page update automatically or do we have to refresh?

Sukrity_Wadhwa
Community Manager
Community Manager
August 27, 2025

Hi @puneetlamba_, refreshing the page will update the thread with any new responses. You’ll also receive a notification via the bell icon on your community profile whenever there’s a new comment or reply. 

Sukrity Wadhwa
Adobe Employee
August 27, 2025

Are there any available details on the Mobile SDK code or trigger setup for the In-App channel in AJO? The IAM behavior appears inconsistent, as the messages are not always displaying within the app.

awilsonL1
Level 2
August 27, 2025

I'm not aware of this specific issue but I'd start by focusing troubleshooting on your Mobile SDK implementation. 

 

Use Assurance to validate that the events you've configured as triggers within Journey Optimizer are, in fact, being fired when expected. It may be that there's a reason within your implementation that the events that trigger the message are not being fired.

 

In the event that you've validated that, I would also double-check the frequency settings within the in-app message configuration.

 

If you've already validated that the events are being fired as expected and the frequency settings are not going to block the expected message display, then I'd open a ticket. In the event there's actually a bug, leveraging the details from the debugging done in Assurance (mentioned above) will help narrow in on the specific issue with engineering.

Adobe Employee
August 27, 2025

Thank you Adam for your inputs.

NimashaJain
Adobe Employee
Adobe Employee
August 27, 2025

One of the questions that came up in the Skill Exchange was:
is there a way in AJO to set alerts when journeys are about to expire, so
marketers get notified to extend them if required?

awilsonL1
Level 2
August 27, 2025

There's no out-of-the-box alerting option for this specific scenario but there's a few ways to approach this.

 

  • If your marketing teams are already using planning tools (such as Workfront) that allow for custom notifications or reminders to be configured, you can build these reminders into your planning templates there.
  • A simpler, alternative, option would be to incorporate the inclusion of "Journey check-in" reminders in your journey/campaign set-up process. Whenever a team member is developing and publishing a journey, they would create a reminder in their calendar to check-in either at a set point within the journey duration or a few days before it's intended to expire. This would ensure any journeys which may require action will not be missed.
  • A complementary option would be to develop a tagging structure within Journey Optimizer that identifies journeys or campaigns expiring on a set day, week, or month. Your team could then build an activity into their day-to-day activities where they filter on those tags and review any campaigns which will be expiring soon.
DavidKangni
Community Advisor
Community Advisor
August 27, 2025

Can AJO also send alerts for drops or failures in a journey run — for example, if a breaking event or data flow issue causes interruptions?

David Kangni
DavidKangni
Community Advisor
Community Advisor
August 27, 2025

Adobe Experience Platform provides several predefined alert rules that you can enable.

Here is a tutorial to subscribe to data ingestion alert using Adobe I/O Events notifications

 

You can leverage this approach with Observability Insights to build your own monitoring/alerts

David Kangni
Sukrity_Wadhwa
Community Manager
Community Manager
August 27, 2025

Another scenario that folks asked about during the Skill Exchange: what’s the best way to manage overlap when a customer qualifies for multiple journeys at the same time?

Sukrity Wadhwa
DavidKangni
Community Advisor
Community Advisor
August 27, 2025

As of today, AJO offers several tools for conflict management and prioritization. These tools are available for campaigns and unitary, Audience Qualification, and Read audience journeys.

  • Conflict detection tool
  • Priority scores
  • Rule sets

Find mor details here

David Kangni