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March 5, 2026
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Web Channel Experimentation Success Metrics

  • March 5, 2026
  • 1 reply
  • 15 views

Hello,

We are new to the web channel and have only started exploring using it within campaigns and journeys. When I tried to set up an experiment in the web action, I saw that the success metrics look a bit off:

Are these really the options for web success metrics? Or is this potentially a configuration problem?

Best answer by SatheeskannaK

@Lala-Pen The details regarding how to obtain the other success metrics were provided on the below thread.

Success Metrics

I'm including the same information below for your convenience.

The success metric relies on the Reporting and data configuration settings (under Configurations -> Reporting). Provided that the prerequisites outlined in the documentation are met, you will be able to select a success metric based on your event schema and dataset.

Have a look at this page: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/reporting/channel-report/reporting-configuration

 

1 reply

SatheeskannaK
Community Advisor
SatheeskannaKCommunity AdvisorAccepted solution
Community Advisor
March 5, 2026

@Lala-Pen The details regarding how to obtain the other success metrics were provided on the below thread.

Success Metrics

I'm including the same information below for your convenience.

The success metric relies on the Reporting and data configuration settings (under Configurations -> Reporting). Provided that the prerequisites outlined in the documentation are met, you will be able to select a success metric based on your event schema and dataset.

Have a look at this page: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/reporting/channel-report/reporting-configuration

 

Thanks, Sathees