Offer Eligibility vs Decision Eligibility | Adobe Higher Education
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srpuli
Level 2
June 12, 2024
Besvarat

Offer Eligibility vs Decision Eligibility

  • June 12, 2024
  • 1 svar
  • 1074 visningar

I see two places where we can define qualified audience either rule based or segment based while creating and serving offers in AJO.

  1. Offer eligibility while creating offer.
  2. In decision eligibility while creating Decisions.

why do we need at offer level when offer can't be delivered independently with out having decisions created.

what use cases we have to use offers and decision rules.

    Det här ämnet har stängts för svar.
    Bästa svar av Anuhya-Y

    @srpuli 

    For example, a brand is planning to offer promotions to all women. Women below the age of 35 will receive one offer (Offer 1), and women above the age of 40 will receive a different offer (Offer 2). The decision eligibility criteria include all women, while the offer eligibility criteria are more specific.

    Consider offer eligibility as a granular level, whereas decision eligibility is at a generic level

    1 svar

    Anuhya-Y
    Community Advisor
    Anuhya-YCommunity AdvisorSvar
    Community Advisor
    June 13, 2024

    @srpuli 

    For example, a brand is planning to offer promotions to all women. Women below the age of 35 will receive one offer (Offer 1), and women above the age of 40 will receive a different offer (Offer 2). The decision eligibility criteria include all women, while the offer eligibility criteria are more specific.

    Consider offer eligibility as a granular level, whereas decision eligibility is at a generic level

      S
      srpuliSkribent
      Level 2
      June 13, 2024

      Hey Anuhya,
      Thank you for the prompt reply.

      I am looking for a business usecase where both are being used in a perfect sense.

      In any given usecase we are ending up leaving the one eligibility  criteria to all visitors as we are defining the specific criteria at offer level.

       

      Thanks

      Srinivas

        Anuhya-Y
        Community Advisor
        Anuhya-YCommunity Advisor
        Community Advisor
        June 14, 2024

        @srpuli 

        Eligibility criteria define the broad audience who are eligible to receive offers, but that doesn’t mean eligibility criteria cover all visitors/profiles. In the above example, the eligibility criteria could be women who have interacted with the website or app in the last three months.

        In this scenario, if a woman is below 35 but has not interacted with the website or app in the last three months, she is not eligible to receive an offer.

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